| Issue Date | Title | Author(s) | Source | scopus | WOS | Fulltext/Archive link |
|---|---|---|---|---|---|---|
| 2005 | 2006年數位典藏國家型科技計畫參加紐約授權展計畫 | Chien Y.; YI-WEN CHIEN | ||||
| 2012 | A Framework for Explaining the Diverse Core Brand Effects on Extension Evaluations | Chien Y.; Hsiao C.; YI-WEN CHIEN | Business and Information 2012 Conference | |||
| 2001 | A Model of Savings Behavior and the Amount Saved in Retirement Accounts | DeVaney S. A.; Chien Y.; YI-WEN CHIEN | Journal of Financial Service Professionals | |||
| 2010 | A Two-Factor Explanation of Consumers' Self-Activated Bias Correction in Product Judgment | 蕭中強(Chung-Chiang Hsiao); 簡怡雯(Yi-Wen Chien) ; 梁貫御(Guan-Yu Liang) | 管理學報 | 0 | 0 | |
| 2001 | An Adjusted Ratio Model in Feature-Matching Similarity Judgment | Hsiao C.; Chien Y.; YI-WEN CHIEN | Society for Consumer Psychology 2001 Winter Conference | |||
| 2015 | Be yourself, image is nothing: bias correction when viewing ads in sequence | Chien Y.-W.; Hsiao C.-C.; YI-WEN CHIEN | Social Influence | 3 | 4 | |
| 2008 | Bias Correction for Contextual Contrast: When the Ad Serves As an Agent of Bias Correction | 簡怡雯(Yi-Wen Chien) ; 蕭中強(Chung-Chiang Hsiao) | 行銷科學學報 | |||
| 2010 | Bias Removal and Judgmental Recalibration on Contrastive Context | Hsiao C.; Chien Y.; YI-WEN CHIEN | Global Marketing 2010 Conference | |||
| 2010 | Category Relevance and Positioning Relevance for Explaining Source Effects on Product Judgments | Chien Y.; Hsiao C.; YI-WEN CHIEN | 2010 INFORMS Marketing Science Conference | |||
| 2002 | Children’s Education as the Most Important Savings Goal | DeVaney S. A.; Chien Y.; YI-WEN CHIEN | Journal of Family and Consumer Sciences | |||
| 2003 | Consumer Involvement and Bias Correction | Chien Y.; YI-WEN CHIEN | ||||
| 2010 | Correction for Mood Bias in Product Judgments | Hsiao C.; Chien Y.; YI-WEN CHIEN | 2010 INFORMS Marketing Science Conference | |||
| 2001 | Correction for Multiple Biasing Factors in Product Judgments | Chien Y.; Hsiao C.; YI-WEN CHIEN | Association for Consumer Research 2000 Annual Conference | |||
| 2010 | Dimensional range overlap and context effects in consumer judgments | Chien Y.-W.; Wegener D.T.; Hsiao C.-C.; Petty R.E.; YI-WEN CHIEN | Journal of Consumer Research | 18 | 18 | |
| 2001 | Dimensional Range Overlap Model for Explanation of Contextual Priming Effects | Chien Y.; Hsiao C.; YI-WEN CHIEN | Association for Consumer Research 2000 Annual Conference | |||
| 2002 | Dimensional Range Overlap Model for Explanation of Contextual Priming Effects on Product Judgments | Chien Y.; YI-WEN CHIEN | ||||
| 2005 | Effects of Source Credibility on Product Judgments: Multiple Role under Different Involvement Levels | Chien Y.; YI-WEN CHIEN | ||||
| 2013 | Elaboration and choice | Wegener D.T.; Chien Y.-W.; YI-WEN CHIEN | Journal of Consumer Psychology | 8 | 8 | |
| 2012 | How May Attitude Confidence Influence Correction Magnitude | Hsiao C.; Chien Y.; YI-WEN CHIEN | Business and Information 2012 Conference | |||
| 2004 | On the Biasing Judgment of Innovation: Context Effect of Existent Brand | 蕭中強(Chung-Chiang Hsiao); 簡怡雯(Yi-Wen Chien) | 台灣管理學刊 | 0 | 0 |
