公開日期 | 標題 | 作者 | 來源出版物 | scopus | WOS | 全文 |
---|---|---|---|---|---|---|
2013 | The effects of appeal types and candidates' poll rankings in negative political advertising | Chou H.-Y.; NAI-HWA LIEN | Asian Journal of Communication | |||
2012 | The effects of incentive types and appeal regulatory framing in travel advertising | Chou H.-Y.; NAI-HWA LIEN | Service Industries Journal | |||
2011 | What does a negative political ad really say? the effects of different content dimensions | Chou H.-Y.; NAI-HWA LIEN | Journal of Marketing Communications |