公開日期 | 標題 | 作者 | 來源出版物 | scopus | WOS | 全文 |
---|---|---|---|---|---|---|
2013 | Narrative Ads: Argument Strength and Story Format Effects | Lien N.-H.; Chen Y.-L.; NAI-HWA LIEN | Journal of Business Research | 100 | 79 | |
2014 | Old Songs Never Die: Advertising Effects of Evoking Nostalgia With Popular Songs | Chou H.-Y.; Lien N.-H.; NAI-HWA LIEN | Journal of Current Issues and Research in Advertising | 19 | 0 | |
2017 | Social media and marketing effectiveness | Chen C.-W.; Lien N.-H.; NAI-HWA LIEN | Asia Pacific Management Review | 0 | 0 | |
2013 | Technological opportunism and firm performance: Moderating contexts | Chen C.-W.; Lien N.-H.; NAI-HWA LIEN | Journal of Business Research | 32 | 28 | |
2013 | The effects of appeal types and candidates' poll rankings in negative political advertising | Chou H.-Y.; Lien N.-H.; NAI-HWA LIEN | Asian Journal of Communication | 4 | 4 | |
2012 | The effects of incentive types and appeal regulatory framing in travel advertising | Chou H.-Y.; Lien N.-H.; NAI-HWA LIEN | Service Industries Journal | 32 | 30 | |
2011 | What does a negative political ad really say? the effects of different content dimensions | Chou H.-Y.; Lien N.-H.; NAI-HWA LIEN | Journal of Marketing Communications | 7 | 0 |