計畫
(Principal Investigator)


第 1 到 60 筆結果，共 60 筆。

啟始時間標題P-Investigator經費來源
2024雙重敵意才能起舞：來自「敵人的敵人」與「敵人的朋友」之進口產品態度改變HENG-CHIANG HUANGNational Science and Technology Council
2023雙重敵意才能起舞：來自「敵人的敵人」與「敵人的朋友」之進口產品態度改變HENG-CHIANG HUANGNational Science and Technology Council
2022具有識別一致性的跨國消費參考行為與可取得的因應策略HENG-CHIANG HUANGNational Science and Technology Council
2020「消費參考國」效應之研究：理論發展與實證HENG-CHIANG HUANGNational Science and Technology Council
2020「消費參考國」效應之研究：理論發展與實證HENG-CHIANG HUANGHigher Education Sprout Project
2019「消費參考國」效應之研究：理論發展與實證HENG-CHIANG HUANGNational Science and Technology Council
2018從「讀心」到「竊心」：他心理論的神經活動研究及對銷售能力提升的應用HENG-CHIANG HUANGNational Science and Technology Council
2018從「讀心」到「竊心」：他心理論的神經活動研究及對銷售能力提升的應用HENG-CHIANG HUANGNational Science and Technology Council
2018從「讀心」到「竊心」：他心理論的神經活動研究及對銷售能力提升的應用HENG-CHIANG HUANGNational Science and Technology Council
2017從「讀心」到「竊心」：他心理論的神經活動研究及對銷售能力提升的應用HENG-CHIANG HUANGNational Science and Technology Council
2017從「讀心」到「竊心」：他心理論的神經活動研究及對銷售能力提升的應用HENG-CHIANG HUANGNational Science and Technology Council
2017從「讀心」到「竊心」：他心理論的神經活動研究及對銷售能力提升的應用HENG-CHIANG HUANGNational Science and Technology Council
2016服務失誤特性與消費者寬恕、品牌信任與再購意願有關聯嗎？一個因果模型之分析HENG-CHIANG HUANGNational Science and Technology Council
2016服務失誤特性與消費者寬恕、品牌信任與再購意願有關聯嗎？一個因果模型之分析HENG-CHIANG HUANGNational Science and Technology Council
2016服務失誤特性與消費者寬恕、品牌信任與再購意願有關聯嗎？一個因果模型之分析HENG-CHIANG HUANGNational Science and Technology Council
2015線上社交網站使用行為：臉書用戶之知識分享、心理福祉與自我觀念的實證分析HENG-CHIANG HUANGNational Science and Technology Council
2015線上社交網站使用行為：臉書用戶之知識分享、心理福祉與自我觀念的實證分析HENG-CHIANG HUANGNational Science and Technology Council
2015線上社交網站使用行為：臉書用戶之知識分享、心理福祉與自我觀念的實證分析HENG-CHIANG HUANGNational Science and Technology Council
2014線上社交網站使用行為：臉書用戶之知識分享、心理福祉與自我觀念的實證分析HENG-CHIANG HUANGNational Science and Technology Council
2014線上社交網站使用行為：臉書用戶之知識分享、心理福祉與自我觀念的實證分析HENG-CHIANG HUANGNational Science and Technology Council
2014線上社交網站使用行為：臉書用戶之知識分享、心理福祉與自我觀念的實證分析HENG-CHIANG HUANGNational Science and Technology Council
2013社會網絡與人際影響在電影行銷中的角色：關係行銷觀點的整合HENG-CHIANG HUANGNational Science and Technology Council
2013社會網絡與人際影響在電影行銷中的角色：關係行銷觀點的整合HENG-CHIANG HUANGNational Science and Technology Council
2013社會網絡與人際影響在電影行銷中的角色：關係行銷觀點的整合HENG-CHIANG HUANGNational Science and Technology Council
2012社會網絡與人際影響在電影行銷中的角色：關係行銷觀點的整合HENG-CHIANG HUANGNational Science and Technology Council
2012社會網絡與人際影響在電影行銷中的角色：關係行銷觀點的整合HENG-CHIANG HUANGNational Science and Technology Council
2012社會網絡與人際影響在電影行銷中的角色：關係行銷觀點的整合HENG-CHIANG HUANGNational Science and Technology Council
2011社會網絡與人際影響在電影行銷中的角色：關係行銷觀點的整合HENG-CHIANG HUANGNational Science and Technology Council
2011社會網絡與人際影響在電影行銷中的角色：關係行銷觀點的整合HENG-CHIANG HUANGNational Science and Technology Council
2011社會網絡與人際影響在電影行銷中的角色：關係行銷觀點的整合HENG-CHIANG HUANGNational Science and Technology Council
2010跨國市場擴充策略：美國電影行銷的實證HENG-CHIANG HUANGNational Science and Technology Council
2010跨國市場擴充策略：美國電影行銷的實證HENG-CHIANG HUANGNational Science and Technology Council
2010跨國市場擴充策略：美國電影行銷的實證HENG-CHIANG HUANGNational Science and Technology Council
2009跨國市場擴充策略：美國電影行銷的實證HENG-CHIANG HUANGNational Science and Technology Council
2009跨國市場擴充策略：美國電影行銷的實證HENG-CHIANG HUANGNational Science and Technology Council
2009跨國市場擴充策略：美國電影行銷的實證HENG-CHIANG HUANGNational Science and Technology Council
2008顧客參與聯合忠誠度方案之研究—前因、中介與結果變數的分析HENG-CHIANG HUANGNational Science and Technology Council
2008顧客參與聯合忠誠度方案之研究—前因、中介與結果變數的分析HENG-CHIANG HUANGNational Science and Technology Council
2008顧客參與聯合忠誠度方案之研究—前因、中介與結果變數的分析HENG-CHIANG HUANGNational Science and Technology Council
2007顧客參與聯合忠誠度方案之研究—前因、中介與結果變數的分析HENG-CHIANG HUANGNational Science and Technology Council
2007顧客參與聯合忠誠度方案之研究—前因、中介與結果變數的分析HENG-CHIANG HUANGNational Science and Technology Council
2007顧客參與聯合忠誠度方案之研究—前因、中介與結果變數的分析HENG-CHIANG HUANGNational Science and Technology Council
2006e化再購意願的決定因素：四重保留因素之因果關係模型HENG-CHIANG HUANGNational Science and Technology Council
2006e化再購意願的決定因素：四重保留因素之因果關係模型HENG-CHIANG HUANGNational Science and Technology Council
2006e化再購意願的決定因素：四重保留因素之因果關係模型HENG-CHIANG HUANGNational Science and Technology Council
2005行銷策略聯盟與消費者決策形成：認同卡之分析HENG-CHIANG HUANGNational Science and Technology Council
2005行銷策略聯盟與消費者決策形成：認同卡之分析HENG-CHIANG HUANGNational Science and Technology Council
2005行銷策略聯盟與消費者決策形成：認同卡之分析HENG-CHIANG HUANGNational Science and Technology Council
2004合作行銷網絡之形成與動態變化HENG-CHIANG HUANGNational Science and Technology Council
2004合作行銷網絡之形成與動態變化HENG-CHIANG HUANGNational Science and Technology Council
2004合作行銷網絡之形成與動態變化HENG-CHIANG HUANGNational Science and Technology Council
2003善因行銷、企業品牌資產與非營利組織形象：品牌聯盟之結構關係模型HENG-CHIANG HUANGNational Science and Technology Council
2003善因行銷、企業品牌資產與非營利組織形象：品牌聯盟之結構關係模型HENG-CHIANG HUANGNational Science and Technology Council
2003善因行銷、企業品牌資產與非營利組織形象：品牌聯盟之結構關係模型HENG-CHIANG HUANGNational Science and Technology Council
2002跨組織關係之水平整合與垂直反整合HENG-CHIANG HUANGNational Science and Technology Council
2002跨組織關係之水平整合與垂直反整合HENG-CHIANG HUANGNational Science and Technology Council
2002跨組織關係之水平整合與垂直反整合HENG-CHIANG HUANGNational Science and Technology Council
2001信任是否影響彈性?--以實質選擇權觀點評價國際合資之限制HENG-CHIANG HUANGNational Science and Technology Council
2001信任是否影響彈性?--以實質選擇權觀點評價國際合資之限制HENG-CHIANG HUANGNational Science and Technology Council
2001信任是否影響彈性?--以實質選擇權觀點評價國際合資之限制HENG-CHIANG HUANGNational Science and Technology Council