DC 欄位 | 值 | 語言 |
dc.contributor | 黃崇興 | zh-TW |
dc.contributor | Huang, Chung-Hsing | en |
dc.contributor | 臺灣大學:商學研究所 | zh-TW |
dc.contributor.author | 張佳欽 | zh-TW |
dc.contributor.author | Chang, Jia-King | en |
dc.creator | 張佳欽 | zh-TW |
dc.creator | Chang, Jia-King | en |
dc.date | 2009 | en |
dc.date.accessioned | 2010-06-01T09:55:40Z | - |
dc.date.accessioned | 2018-06-29T13:22:13Z | - |
dc.date.available | 2010-06-01T09:55:40Z | - |
dc.date.available | 2018-06-29T13:22:13Z | - |
dc.date.issued | 2009 | - |
dc.identifier.other | U0001-2201200919165200 | en |
dc.identifier.uri | http://ntur.lib.ntu.edu.tw//handle/246246/184530 | - |
dc.description.abstract | 手機產業是人類科技發明產品中,成長最快速的產業。近二十年的時間,已銷售超過三十億支手機。原本Nokia是獨霸天下,一年銷售將近5億支,佔全球手機市佔率40%以上。相對而言,智慧型手機只佔全球手機銷售量10%左右,充其量也只能稱為是利基型市場。007年Apple 推出智慧型手機iPhone ,一炮而紅,無鍵盤按鍵觸控式螢幕的創新設計,顛覆了傳統手機的觀念,也改變了傳統手機的競爭生態。iPhone創新研究的工藝精品,結合音樂、上網及手機三合一功能的手持裝置,創新使用界面的Multi Touch設計, 加上隨時可以下載音樂及遊戲的網站服務,成為消費者的最愛,也擴大了智慧型手機的市場規模。Google成立開放手機聯盟(OHA),把原本封閉的手機作業系統, 一舉推向免費授權的開放系統 。 Google把原本在電腦上的服務, 盡量搬上手機,推出了Google Mobile Services (GMS),徹底執行行動上網 (Mobile Internet) 的訴求,2008年10月第一支Google Phone G1上市後引起的風潮,可以預期未來將吸引更多的廠商加入Android平台的行列。有作業系統強大具彈性又豐富的功能當作基礎平台,智慧型手機無法應付消費者多樣化的需求。 因此各家智慧型手機作業系統的競爭,是一場技術標準的戰爭,也是爭奪消費者族群的競賽,惟有取得最多數消費者的喜愛和採用才是能夠存活之道。未來智慧型手機的成長,不僅僅在於硬、軟體的推陳出新,還要考慮業務模式的競爭,如今 Nokia、 Apple 及Google都不約而同的構建服務平台,把內容服務( Web Contents ) 當成競爭優勢的手段。只是各家策略不同,不同的作業系統,不惜想盡各種方法,期望吸引消費者的喜愛,擴大聯盟成員的規模,這場風起雲湧的競爭早已激烈的展開了。灣出身的本土企業hTC集中資源, 十年研發創新, 取得全球智慧型手機前五大的地位, 但是未來更嚴苛的競爭, 更是挑戰企業永續生存之道。 | zh-TW |
dc.description.abstract | Mobile handset industry is one of the fastest growing industry in all kinds of high-tech Industries。In the last 2 decades, it has been more than 3 billion handsets in the market already。Nokia is the dominate players in mobile handset market,Nokia sells more than 500 million every year and it occupies more than 40% of total handset market share。 In regarding to Smart phone market,it only takes less than 10% market share in handset industry, We only can claim smart phone is a niche market comparing to total handset market size。ut the market changes a lot since Apple launched iPhone in early 2007, iPhone’s unique form factor without physical keyboard on the devices, iPhone equipped with Apple patented multi-touch technique。The creative touch user interface totally swifts the paradigm of handset industry。Innoveations change the ecosystem of handset industry with tremendous pressure to existing traditional handest makers, iPhone combines iPod, internet and phone 3-in-one function which becomes the consumers most favorite handset available in the market,The smart phone market expands more than 50% after iPhone introduced to the market 。oogle formed Open Handset Allainces with 34 partners, OHA offers Android operating system with free licenses fee to open public 。 The original closed and proprietary handset industry changed significantly。 Googles tries to move all current services available on the computers to mobile handset, The so called Google mobile services will focus on mobile internet as its main theme。 Consumers accepted the first Google Phone G1 quite well after it was launched and there have 14 new members to join OHA in Dec. 2008。okia was forced to spend more than US$300M to buy back all Symbian licenses from its associated members, and announced to offer Symbian licenses free to all open users。ithout the operating system of smart phone being as the base, smart phone can not meet with users diversified requirements 。The competitions among leading smart phone operating systems are very fierce,It is the war of technical standards and fighting to get as many as consumers to join its platform。o get the most users group will be the only critical way to survive。Competitions among leading smart phone operating systems are very firerce,The future competitions among smart phone operating systems also expanding to business model。 Nokia , Apple and Google all build up their own services platform to attract more users and sustain their loyalty。 eb contents will be the next wave key competitive weapons to win the market share, The different operating system and services platforms already started its unique strategy and tried all their best to gain the users acceptance。e will see more creative approaches from the individual vendor to show their nnovations to recruit more users and expand the scale of marketing alliances, the competitions will continue to sustain and become more dynamically。 aiwan based company, hTC , spent all its resources to focus on smart phone development for the last 10 years。 With its creative innovation,hTC occupied the one of the top 5 smart phone vendor position.he global competition in the smart phone industry will be even more sreiuos in the future, we can only spend more intelligence to seek for survive . | en |
dc.description.tableofcontents | 目 錄試委員審定書 ii謝 iii文摘要 iv文摘要 v 錄 vii目錄 ix目錄 xi一章 緒論 1 第一節 : 研究背景與動機 2 第二節 : 研究目的 9二章 產業分析與文獻探討 11 第一節 : 智慧型手機的定義及銷售通路 12 第二節 : 智慧型手機產業未來的成長趨勢 16 第三節 : 文獻探討 20三章 智慧型手機作業系統技術力分析 26 第一節 : 作業系統技術力介紹 27 第二節 : 作業系統陣營的競爭及優、缺點比較 34四章 智慧型手機作業系統商業競爭模式分析 38 第一節 : 新種業務模式競爭分析 38 第二節 : 市場及競爭策略分析 46 第三節 : 競爭力比較分析 56 第四節 : 結語 61 第五章 智慧型手機廠商競爭力分析 63 第一節 : hTC紮根的策略 65 第二節 : hTC持續創新的進步 69 第三節 : 利用SWOT架構分析hTC的競爭力 73 第四節 : 結語 74 六章 結論與建議 76 第一節 : hTC擠身領導品牌的競爭 76 第二節 : hTC成長的挑戰 81 第三節 : 後續研究建議 83 第四節 : 研究限制 83考文獻 85錄 88 | en |
dc.format | application/pdf | en |
dc.format.extent | 1684990 bytes | - |
dc.format.mimetype | application/pdf | - |
dc.language | zh-TW | en |
dc.language.iso | en_US | - |
dc.subject | 智慧型手機 | zh-TW |
dc.subject | 作業系統 | zh-TW |
dc.subject | 創新研究 | zh-TW |
dc.subject | 業務模式 | zh-TW |
dc.subject | Smart Phone | en |
dc.subject | Operating System | en |
dc.subject | Innovation | en |
dc.subject | Business Model | en |
dc.title | 智慧型手機之作業系統技術策略選擇的動態分析 | zh-TW |
dc.title | The Dynamic Analysis of Technical Strategic Choice for Smart Phone Operating System | en |
dc.type | thesis | en |
dc.identifier.uri.fulltext | http://ntur.lib.ntu.edu.tw/bitstream/246246/184530/1/ntu-98-P95748004-1.pdf | - |
item.openairetype | thesis | - |
item.openairecristype | http://purl.org/coar/resource_type/c_46ec | - |
item.fulltext | with fulltext | - |
item.grantfulltext | open | - |
item.languageiso639-1 | en_US | - |
item.cerifentitytype | Publications | - |
顯示於: | 商學研究所
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