DC 欄位 | 值 | 語言 |
dc.contributor | 指導教授:林修葳 | - |
dc.contributor | 臺灣大學:企業管理碩士專班 | zh_TW |
dc.contributor.author | 陳一華 | zh_TW |
dc.contributor.author | Tan, Ee Wah | en |
dc.creator | 陳一華 | zh_TW |
dc.creator | Tan, Ee Wah | en |
dc.date | 2014 | - |
dc.date.accessioned | 2014-11-30T03:49:58Z | - |
dc.date.accessioned | 2018-06-29T13:45:23Z | - |
dc.date.available | 2014-11-30T03:49:58Z | - |
dc.date.available | 2018-06-29T13:45:23Z | - |
dc.date.issued | 2014 | - |
dc.identifier.uri | http://ntur.lib.ntu.edu.tw//handle/246246/263716 | - |
dc.description.abstract | Due to the increasing prevalence of smart devices such as smart phones and tablets, more and more children are playing with intuitive touch sensitive video games as their main source of fun and entertainment.
This business plan identifies a business opportunity in the online toy market with a specific emphasis on Do-It-Yourself (DIY) and Do-It-With-Others (DIWO) toys where creativity and social bonding can be promoted with participation of parents, friends and teachers. The selection of these toys will be based on children’s learning styles which can be assessed by parents on our website. The company’s mission is
“To provide affordable products and services which can utilize the idea of both DIY and DIWO, be environmentally friendly, as well as to promote and preserve the culture of hand craft toys.”
Services include a toy marketplace, information exchange, and a social networking medium. Parents can buy toys most relevant for their child''s learning style, share information about toys and education, and network with other parents through social events.
PlayPlay will not only provide a platform acting as a database, but also low-cost, tangible, ready-to-make, and semi-finished toys for people who want to get started right away. Future plans include signing partnerships with small and medium sized toy companies to create low-cost, semi-finished materials for educational purposes. We also plan to sponsor toy designers or gurus to design high-end toys for adults who feel nostalgia for the old days of playing with traditional toys. These toys will be made environmentally friendly by using recycled or easy-to-be-recycled materials. | en |
dc.description.tableofcontents | Table of Contents
Executive Summary iii
List of Figures and Tables vi
1 Introduction 1
1.1 Objectives 3
1.2 Mission 5
1.3 Keys to Success 7
1.4 Business Model 9
2 Company Summary 10
2.1 Company Ownership 10
2.2 Company Location and Facilities 11
3 Product and Service Description 12
3.1 Introduction 12
3.2 Parental Benefits 16
3.3 Clustering Effects 19
3.4 Technology 27
3.5 SWOT Analysis 28
3.5.1 Strengths 28
3.5.2 Weaknesses 29
3.5.3 Opportunities 30
3.5.4 Threats 31
4 Market Analysis 32
4.1 Industry Analysis 32
4.2 Market Trend 33
4.3 Market Growth 34
4.4 Competitor Analysis 35
5 Marketing Plan 40
5.1 Promotion Strategy 40
5.2 Product and Service Strategy 41
5.3 Strategic Alliances 42
5.4 Operating Strategy 43
6 Financial Plan 45
6.1 Growth Drivers 45
6.2 Sales Projection 46
6.3 Cost Analysis 48
6.3 Profit-Loss Projection 49
6.4 Exit Strategy 49
References 51
Appendix A: Competitors Analysis based on Categories A-1
Appendix B: Examples of Hand Craft Toys Promoting Creativity B-1
Appendix C: Example of Creative Toys Promoting DIY and DIWO C-1
Appendix D: Example of Website Mock-Up D-1
Appendix E: Sample Questionnaire to Help Parents Find Toys that Fit Child’s Learning Style E-1
Appendix F: Survey Conducted With Total of 40 Respondents Above 20 Years of Age F-1 | zh_TW |
dc.format.extent | 2040206 bytes | - |
dc.format.mimetype | application/pdf | - |
dc.language | en_US | - |
dc.rights | 論文公開時間:2014/07/29 | - |
dc.rights | 論文使用權限:同意有償授權(權利金給回饋本人) | - |
dc.subject | 線上 | zh_TW |
dc.subject | 玩具 | zh_TW |
dc.subject | 互動平臺 | zh_TW |
dc.subject | 創業 | zh_TW |
dc.title | PlayPlay 線上玩具互動平臺創業計劃 | zh_TW |
dc.title | Business Plan For PlayPlay Online Toy Platform | en |
dc.type | thesis | en |
dc.identifier.uri.fulltext | http://ntur.lib.ntu.edu.tw/bitstream/246246/263716/1/ntu-103-R01749042-1.pdf | - |
item.cerifentitytype | Publications | - |
item.fulltext | with fulltext | - |
item.openairecristype | http://purl.org/coar/resource_type/c_46ec | - |
item.openairetype | thesis | - |
item.grantfulltext | open | - |
顯示於: | 管理學院碩士在職專班(EMBA)
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