https://scholars.lib.ntu.edu.tw/handle/123456789/107644
標題: | Words into Action 企業計劃 Words into Action Business Plan |
作者: | 呂亦凡 Luzcando, Roberto |
關鍵字: | 教育;禮物;特價;打折;折價卷;商業;遊戲 | 公開日期: | 2014 | 摘要: | In the last decade many online educational tools have appeared in the market, most of them offering educational experiences that focus on the convenience of learning with interactive videos, voice recordings with dialogues etc. However, regardless of the content that these learning products offer, they all ignore one thing: the way a learner’s brain works regarding the importance of rewards and how they influence learning. This is where Words into Action steps in to provide a solution that considers the value of users by providing a learning experience that integrates scientifically proven learning tools with an amazing reward system. Words into Action also considers the value of it’s partner companies, so it also serves as a digital plaza where companies can engage potential customers and at the same promote their brands, products and services without disturbing the user’s learning experience. Instead of companies interacting with the users through annoying ads, users in Words into Action interact with the brands themselves, they do it voluntarily and get rewarded by doing so. |
URI: | http://ntur.lib.ntu.edu.tw//handle/246246/263750 | Rights: | 論文公開時間:2014/08/25 論文使用權限:同意有償授權(權利金給回饋本人) |
顯示於: | 管理學院碩士在職專班(EMBA) |
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ntu-103-R01749032-1.pdf | 23.32 kB | Adobe PDF | 檢視/開啟 |
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