https://scholars.lib.ntu.edu.tw/handle/123456789/360000
Title: | Source Effects on Product Judgments: Moderation of Product-Source Positioning and Category Relevance | Authors: | YI-WEN CHIEN Hsiao C. |
Issue Date: | Jan-2010 | Source: | Global Marketing 2010 Conference | URI: | http://scholars.lib.ntu.edu.tw/handle/123456789/360000 |
Appears in Collections: | 工商管理學系 |
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