https://scholars.lib.ntu.edu.tw/handle/123456789/453245
Title: | Visual attention and association: An electroencephalography study in expert designers | Authors: | Chaoyun Liang Lin C.-T. Yao S.-N. Chang W.-S. Liu Y.-C. Chen S.-A. |
Keywords: | design cognition; design research; human factors; psychology of design; research methods | Issue Date: | 2017 | Journal Volume: | 48 | Start page/Pages: | 76-95 | Source: | Design Studies | Abstract: | Extant research on the visual attention and association of designers is limited, and scientific evidence differentiating among the effects of diverse visual stimuli on design thinking is insufficient. The current study invited 12 healthy expert designers and analysed their experiences of visual attention and association in addition to exploring the differences caused by three types of pictorial representation. The results of this electroencephalography (EEG) experiment indicated that the frontoparietal region was particularly activated when the designers engaged in visual attention tasks, whereas the brainwaves were particularly activated in the distributed prefrontal, frontocentral, and parietooccipital regions during the visual association tasks. In addition, there were no significant differences in the brainwave energy resulting from the three types of pictorial representation applied in this study. The research outcomes linking design studies to cognitive neuroscience establish a concrete foundation for developing future applied research and diverse educational practices. ? 2016 Elsevier Ltd |
URI: | https://scholars.lib.ntu.edu.tw/handle/123456789/453245 | ISSN: | 0142-694X | DOI: | 10.1016/j.destud.2016.11.002 | SDG/Keyword: | Electroencephalography; Electrophysiology; Human engineering; Cognitive neurosciences; Concrete foundation; Design cognition; Design research; Pictorial representation; Psychology of design; Scientific evidence; Visual Attention; Behavioral research |
Appears in Collections: | 生物產業傳播暨發展學系 |
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