https://scholars.lib.ntu.edu.tw/handle/123456789/459440
Title: | Brand community participation in Taiwan: Examining the roles of individual-, group-, and relationship-level antecedents | Authors: | Tsai, H.-T. Huang, H.-C. Chiu, Y.-L. HENGCHIANG HUANG |
Issue Date: | 2012 | Journal Volume: | 65 | Journal Issue: | 5 | Start page/Pages: | 676-684 | Source: | Journal of Business Research | URI: | https://scholars.lib.ntu.edu.tw/handle/123456789/459440 | DOI: | 10.1016/j.jbusres.2011.03.011 |
Appears in Collections: | 國際企業學系 |
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