https://scholars.lib.ntu.edu.tw/handle/123456789/459547
Title: | How readers' perceived self-congruity and functional congruity affect bloggers' informational influence: Perceived interactivity as a moderator | Authors: | Wang, S.-J. Hsu, C.-P. Huang, H.-C. HENGCHIANG HUANG CHIA-LIN CHEN |
Issue Date: | 2015 | Journal Volume: | 39 | Journal Issue: | 4 | Start page/Pages: | 537-555 | Source: | Online Information Review | URI: | https://scholars.lib.ntu.edu.tw/handle/123456789/459547 | DOI: | 10.1108/OIR-02-2015-0063 |
Appears in Collections: | 國際企業學系 |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.