https://scholars.lib.ntu.edu.tw/handle/123456789/471976
Title: | Is that deal worth my money? the effect of relative and referent thinking on starting price under different promotion programs using hotel coupons in online auctions | Authors: | Liang, A.R.-D. HOUN-GEE CHEN |
Issue Date: | 2012 | Journal Volume: | 28 | Journal Issue: | 2 | Start page/Pages: | 292-299 | Source: | Computers in Human Behavior | URI: | https://scholars.lib.ntu.edu.tw/handle/123456789/471976 | DOI: | 10.1016/j.chb.2011.09.012 |
Appears in Collections: | 工商管理學系 |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.