https://scholars.lib.ntu.edu.tw/handle/123456789/472396
Title: | Advertising Effectiveness and the Match-Up Hypothesis: Examining Spokesperson Sex, Attractiveness Type, and Product Image | Authors: | Lien N.-H. Chou H.-Y. Chang C.-H. NAI-HWA LIEN |
Issue Date: | 2012 | Journal Volume: | 33 | Journal Issue: | 2 | Start page/Pages: | 282-300 | Source: | Journal of Current Issues and Research in Advertising | URI: | https://scholars.lib.ntu.edu.tw/handle/123456789/472396 | DOI: | 10.1080/10641734.2012.700809 |
Appears in Collections: | 工商管理學系 |
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