https://scholars.lib.ntu.edu.tw/handle/123456789/472396
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.author | Lien N.-H. | en_US |
dc.contributor.author | Chou H.-Y. | en_US |
dc.contributor.author | Chang C.-H. | en_US |
dc.contributor.author | NAI-HWA LIEN | zz |
dc.creator | Lien N.-H.;Chou H.-Y.;Chang C.-H. | - |
dc.date.accessioned | 2020-03-06T03:42:31Z | - |
dc.date.available | 2020-03-06T03:42:31Z | - |
dc.date.issued | 2012 | - |
dc.identifier.uri | https://scholars.lib.ntu.edu.tw/handle/123456789/472396 | - |
dc.relation.ispartof | Journal of Current Issues and Research in Advertising | - |
dc.title | Advertising Effectiveness and the Match-Up Hypothesis: Examining Spokesperson Sex, Attractiveness Type, and Product Image | - |
dc.type | journal article | en |
dc.identifier.doi | 10.1080/10641734.2012.700809 | - |
dc.identifier.url | https://www2.scopus.com/inward/record.uri?eid=2-s2.0-84969610729&doi=10.1080%2f10641734.2012.700809&partnerID=40&md5=922d6929433139bbd1886e6becd06425 | - |
item.fulltext | no fulltext | - |
dc.relation.pages | 282-300 | - |
dc.relation.journalvolume | 33 | - |
dc.relation.journalissue | 2 | - |
item.openairetype | journal article | - |
item.fulltext | no fulltext | - |
item.cerifentitytype | Publications | - |
item.openairecristype | http://purl.org/coar/resource_type/c_6501 | - |
item.grantfulltext | none | - |
crisitem.author.dept | Business Administration | - |
crisitem.author.orcid | 0000-0002-6525-0356 | - |
crisitem.author.parentorg | College of Management | - |
顯示於: | 工商管理學系 |
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