https://scholars.lib.ntu.edu.tw/handle/123456789/577358
Title: | Leveraging social grouping for organizational endorsement in mobile commerce across cultures: Transforming outgroups into ingroups | Authors: | CHOON LING SIA Tan C.H. Yang J. Shi Y. Wei J. Wang N. |
Issue Date: | 2010 | Start page/Pages: | 487-492 | Source: | ICMB and GMR 2010 - 2010 9th International Conference on Mobile Business/2010 9th Global Mobility Roundtable | URI: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-77954893232&doi=10.1109%2fICMB-GMR.2010.11&partnerID=40&md5=4d4875eb7b3cde101bd0d03eb11c0d28 https://scholars.lib.ntu.edu.tw/handle/123456789/577358 |
ISBN: | 9780769540849 | DOI: | 10.1109/ICMB-GMR.2010.11 |
Appears in Collections: | 資訊管理學系 |
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