https://scholars.lib.ntu.edu.tw/handle/123456789/612232
標題: | Incorporating social media observations and bounded rationality into fashion quick response supply chains in the big data era | 作者: | TSAN MING CHOI | 關鍵字: | Behavioral operations; Big data; Bounded rationality; Quick response program; Social media; Supply chain management | 公開日期: | 2018 | 出版社: | Elsevier Ltd | 卷: | 114 | 起(迄)頁: | 386-397 | 來源出版物: | Transportation Research Part E: Logistics and Transportation Review | 摘要: | In this paper, we study the fashion quick response program with social media observations, demand forecast updating, and a boundedly rational retailer. We analytically find that the likelihood of having good social media comments on the product plays a critical role in affecting the value of quick response, and its impact is mediated by the fashion retailer's prior attitude towards the market demand. We then demonstrate how a Pareto improving situation can be achieved under quick response, and uncover that manipulating social media comments can benefit the manufacturer under the surplus sharing contract, but not under the two-part tariff contract. ? 2016 Elsevier Ltd |
URI: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85009291701&doi=10.1016%2fj.tre.2016.11.006&partnerID=40&md5=9c5b6704fcb7121bb8100dd699ce7d6f https://scholars.lib.ntu.edu.tw/handle/123456789/612232 |
DOI: | 10.1016/j.tre.2016.11.006 | SDG/關鍵字: | analytical framework; forecasting method; manufacturing; observational method; social media; tariff structure |
顯示於: | 工商管理學系 |
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