https://scholars.lib.ntu.edu.tw/handle/123456789/612313
標題: | Effects of used garment collection programs in fast-fashion brands | 作者: | TSAN MING CHOI Guo S. Ho S.S.-Y. Li W.-Y. |
公開日期: | 2015 | 出版社: | Springer International Publishing | 起(迄)頁: | 183-197 | 來源出版物: | Sustainable Fashion Supply Chain Management: From Sourcing to Retailing | 摘要: | This research aims to investigate the fast-fashion brands??recently implemented used garment collection (UGC) scheme. It examines the effects brought by the UGC programs on brand awareness and image building of fast-fashion companies. A convenience sampling based consumer survey is conducted for this study. The statistical results reveal that the UGC scheme offered by fast-fashion companies is correlated to brand awareness and brand image. The findings imply that fast-fashion retailers can employ the used apparel collection program as a marketing scheme to help establish their own green brand image. This measure also enhances the fast-fashion retailers??brand positioning and their competitiveness in the market. ? Springer International Publishing Switzerland 2015. |
URI: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84944539287&doi=10.1007%2f978-3-319-12703-3_10&partnerID=40&md5=76b38c93dd228d2064e0d244f67145c8 https://scholars.lib.ntu.edu.tw/handle/123456789/612313 |
ISBN: | 9783319127033; 9783319127026 | DOI: | 10.1007/978-3-319-12703-3_10 |
顯示於: | 工商管理學系 |
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