https://scholars.lib.ntu.edu.tw/handle/123456789/612365
標題: | Optimal pricing, modularity, and return policy under mass customization | 作者: | Liu N. TSAN MING CHOI Yuen C.-W.M. Ng F. |
關鍵字: | Mean-variance model; operations management; optimal modular design; optimal pricing; optimal return; uncertainty | 公開日期: | 2012 | 卷: | 42 | 期: | 3 | 起(迄)頁: | 604-614 | 來源出版物: | IEEE Transactions on Systems, Man, and Cybernetics Part A:Systems and Humans | 摘要: | Mass customization (MC) is a pertinent industrial practice. Different from the non-MC products, consumer return for MC products is typically prohibited. MC retailers can thus gain significant competitive advantages by offering a consumer return policy. By constructing an analytical model with both demand and return uncertainties, we study in this paper the optimal policy with three dimensional decisions on pricing, consumer return, and level of modularity under a mean-variance formulation. Structural properties of the model are revealed, and the closed-form solutions for the optimal decisions are derived. An extensive sensitivity analysis is subsequently conducted to explore how the risk sensitivity, demand uncertainty, return uncertainty, and other important parameters affect the optimal decisions and profits. A few counterintuitive findings are obtained, and important insights are generated. ? 2012 IEEE. |
URI: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84860197039&doi=10.1109%2fTSMCA.2011.2170063&partnerID=40&md5=75f886e2809d19ce6c2472e0cd21b69d https://scholars.lib.ntu.edu.tw/handle/123456789/612365 |
DOI: | 10.1109/TSMCA.2011.2170063 | SDG/關鍵字: | Mean variance model; Modular designs; Operations management; optimal return; uncertainty; Competition; Computer aided manufacturing; Costs; Profitability; Three dimensional; Optimization |
顯示於: | 工商管理學系 |
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