https://scholars.lib.ntu.edu.tw/handle/123456789/629606
標題: | Service Convenience Determinants of Consumer Continual Intention for Group Buying | 作者: | LING-YEN PAN Liao, Shuling |
關鍵字: | Consumer Intention | Relationship Closeness | Repurchase Intention | Service Convenience | Virtual Store | 公開日期: | 1-一月-2015 | 來源出版物: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science | 摘要: | Past research emphasized less on the non-price factors to explain consumer continual intention for group buying. We filled this void, conceptualized group buying as a service and applied the service convenience theory. Our findings show that decision, access, and transaction convenience indeed affect consumers’ intention to stay in group buying. |
URI: | https://scholars.lib.ntu.edu.tw/handle/123456789/629606 | ISBN: | 978-3-319-10872-8 978-3-319-10873-5 |
ISSN: | 23636165 | DOI: | 10.1007/978-3-319-10873-5_96 |
顯示於: | 事業經營碩士在職學位學程(PMBA) |
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