The Developmental Strategies of the Non-Mainstream Medicine Industries– Using Health Food Industry as an Example
|Keywords:||非主流醫療產業;互補與另類醫療;保健食品;健康食品;Non-mainstream Medicine Industries;Complementary and Alternative Treatment;Health Care Food;Health Food||Issue Date:||2006||Abstract:||
The Developmental Strategies of the Non-Mainstream Medicine Industries
– Using Health Food Industry as an Example
In the development of modern mainstream medicine of the recent hundred years, the medical education has been built on the basis of science and logic. Since the invention of antibiotic in 1929 till the development of genetic engineering and regenerative medicine in 21st century, as a result, human life has been extended twice as long and they have enjoyed health never had before. However the type of disease has also been changed as well. Problems of cancer, chronic disease, degeneracy, and stress/mental issues, in addition to the endless desire of even better health have stimulated the development of Non-mainstream Medicine Industries in the most recent 20 years. They have been called “Alternative and Complementary Medicine”, and involved “Complete Alternative Medical System”, “Mind-Body Medical System”, “Manipulative and Body Based Therapy System”, “Biological Based Therapy System”, and “Energy Medicine”. More and more funding has been invested and scientists have involved in the research of this new arena. Increasing number of people is willing to be treated by the Non-mainstream Medicine in their own expenses. They have formed enormous economies of scale.
For the development of the Non-mainstream Medicine Industries, this research has primarily focused on historic data analysis in the beginning. Author intended to clarify the historic role and developmental trend of the Non-mainstream Medicine Industries by analysis and comparison of “Medication Developmental History’, “Progressive Development of Human Disease and Death Causes”, “Variation of Human Life and Population Structure”, and “International Documentation of the Development of the Non-mainstream Medicine and Integrated Medicine”. This research also intended to explore the developmental trend and the characteristics of the Non-mainstream Medicine Industries in the United States, Australia, and Taiwan. It has selected the Health Care Food Industry, which is under the System of the Biological Basis Treatment, as an example for this research. It would focus on the development of Health Care Food industry in the US, Japan, Mainland China, and Taiwan, to analyze the Market Size, Developmental Background and Uniqueness, Products and Distribution Channels, Legal Aspect; and explore the Industrial Structure, Critical Factors of Success and Failure, and the Directions for Future Development. Finally the author will be making a proposal of Developmental Strategies for Taiwan Health Care Food Industry, and this proposal will be derived as the Developmental Strategies for the Non-mainstream Medicine Industries.
As to the Health Care Food Industry, this research has found the following: (1). The global Health Care Food Industry has been rapidly growing and demonstrated enormous economic value. (2). Taiwan should leverage its developmental advantage in the Health Care Food Industry to catch the opportunity. (3). The market developmental strategy should be in the following: Deeply and Pervasively Focus in Taiwan, Initiate Market Development in Mainland China, Penetrate through South-East Asia Market, and Deployment of Integration in Asia. (4). The Regulation Developmental Strategy should be like: Speeding up the Regulation up-grade, consider Parallel Policy, and focus on the Management of License Qualifications. (5). The Product Developmental Strategy should be supporting Fact Oriented Approaches, R&D Management, Emphasize Customers’ Value. (6). Integrated Strategy should be focusing on the following Developmental Guideline: Horizontal Integration of Industry, Government, and Academy; Leveraging the Advantage of Industrial Value Chain; Realize Trading, R&D and Manufacturing, Marketing and Sales, Strategic Alliance, and Merger & Acquisition.
As to the Non-mainstream Medicine Industries, Findings of this research are in the following: (1). More attention has been paid to and significant investment has also been put in Non-mainstream Medicine Industries. (2). Complementary and Alternative Treatment could also follow the track of Health Care Food Industry. (3). The Integrated Medicine will play an important role in the future developmental trend.
Key Words: Non-mainstream Medicine Industries, Complementary and Alternative Treatment, Health Care Food, Health Food
|Appears in Collections:||會計學系|
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