Understanding Consumer Recommendation BehaviorWen-Kuo Chen; Heng-Chiang Huang ; Seng-Cho T. Chou Source
Chen, Wen-Kuo, Hengchiang Huang and Seng-Cho T. Chou (2010), “Understanding Consumer Recommendation Behavior,” in Key Pousttchi and Dietmar G. Wiedemann (ed.), Handbook of Research on Mobile Marketing Management, Hershey, New York: Business Science Reference, pp. 401-415. Type
book chapter
2010
