公開日期 | 標題 | 作者 | 來源出版物 | scopus | WOS | 全文 |
2007 | A Positive Theory of Private Labels: Signalling, Channel Miscoordination and Product Discrimination | Chen, Chyi-Mei; SHAN-YU CHOU ; I-Huei Wu | Second Workshop on Game Theory in Marketing | | | |
2002 | A theory of common dealing with Internet as an innovative distribution channel | Chen, C.-M.; SHAN-YU CHOU ; Lu Hsiao | 2002 The Second International Conference of Electronic Business in Taipei | | | |
2010 | A Theory of e-Coupon Strategy with Asymmetric Information | Wu, I-Huei; Chyi-Mei Chen; SHAN-YU CHOU | 2010 Global Marketing Conference | | | |
2004 | A Theory of Financial Leverage and Price Competition for a Retailing Industry | Chen, Chia-Hui; SHAN-YU CHOU | The 12th Conference of the Theories and Practices of Securities and Financial Markets | | | |
2007 | A Theory of Financial Leverage and Price Competition for a Retailing Industry | Chen, Chyi-Mei; Chia-Hui Chen; SHAN-YU CHOU | 2007 FMA Annual Meeting | | | |
2010 | A Theory of Price Dealing with Asymmetric Information | Wu, I-Huei; Chyi-Mei Chen; SHAN-YU CHOU | 2010 INFORMS Marketing | | | |
1994 | Brand Equity as Real Option Premium | SHAN-YU CHOU | 1994 Marketing Science Conference | | | |
1993 | Brand Equity or Establishing a New Brand :An Analytic Framework | SHAN-YU CHOU | Management Seminar of 1993 | | | |
2002 | Brand Equity: Definition, Valuation and Equilibrium Efficiency in a Duopolistic Industry | Chou, Shan-Yu | 台灣管理學刊 | 0 | 0 | |
2006 | A Comment on "Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters" | Chou, Shan-Yu ; Wu, Chi-Cheng | Marketing Science | 6 | 4 | |
2010 | Communication and Product Line Design with Dual Channels | Wu, I-Huei; SHAN-YU CHOU ; Chyi-Mei Chen; Ning-Hsiu Su | 2010 Global Marketing Conference | | | |
2006 | Communication Strategies and Product Design on the Dual Channels | Wu, I-Huei; SHAN-YU CHOU ; Ning-Hsiu Su | 2006 Marketing Science Conference | | | |
1999 | Complaint Management and Cross-Customer Interference in Service Process When Quality Depends on Server’ s Competency | SHAN-YU CHOU ; CHEN CHYI-MEI | 1999 Marketing Science at Rutgers University | | | |
1999 | Complaint Management and Cross-Customer Interference in Service Process When Quality Depends on Server’s Competency | SHAN-YU CHOU ; Chyi-Mei Chen | 1999 Marketing Science Conference | | | |
2008 | Coupons and Rebates: An Incentive-based Theory of Promotion Instruments | Chen, Chyi-Mei; SHAN-YU CHOU ; Lu Hsiao | 2008 INFORMS Annual Meeting | | | |
1990 | Dealing, Demand Fluctuation and the Business Size of Retailer | Chou, Shan-Yu | Marketing Seminar in University of | | | |
2006 | Double Couponing as Commitment to Gain Bargaining Power within a Distribution Channel | CHEN CHYI-MEI ; SHAN-YU CHOU ; Chi-Cheng Wu | 2006 Marketing Science Conference | | | |
2008 | Double Couponing as Commitment to Gain Bargaining Power within a Distribution Channel | Chen, Chyi-Mei; SHAN-YU CHOU ; Chi-Cheng Wu | 2008 INFORMS Annual Meeting | | | |
2006 | Downward Line Extension as a Means of Entry Deterrence | Wu, Chi-Cheng; SHAN-YU CHOU | 2006 Marketing Science Conference | | | |
1995 | Exclusive-Dealing and Retailers’ Incentives of Promoting Private Labels | SHAN-YU CHOU | 1995 Marketing Science Conference | | | |