Issue Date | Title | Author(s) | Source | scopus | WOS | Fulltext/Archive link |
2010 | A Resource-Based View of Marketing Communications for International Product Launch | Chen, Chien-Wei; NAI-HWA LIEN | International Conference on Business and Information | | | |
2012 | Advertising Effectiveness and the Match-Up Hypothesis: Examining Spokesperson Sex, Attractiveness Type, and Product Image | NAI-HWA LIEN ; Chou H.-Y.; Chang C.-H. | Journal of Current Issues and Research in Advertising | | | |
2010 | Advertising effects of songs' nostalgia and lyrics' relevance | Chou H.-Y.; NAI-HWA LIEN | Asia Pacific Journal of Marketing and Logistics | | | |
2008 | Antecedents and Attitudinal Effects of Thought Confidence | Chou, Hsuan-Yi; NAI-HWA LIEN | 2008 Society for Consumer Psychology Conference | | | |
2011 | The antecedents and belief-polarized effects of thought confidence | Chou H.-Y.; NAI-HWA LIEN ; Liang K.-Y. | Journal of Psychology: Interdisciplinary and Applied | | | |
2018 | Consumer evaluations of service co-branding | Chen C.-W.; NAI-HWA LIEN | Service Industries Journal | | | |
2021 | Do fast fashion consumers prefer foreign brands? The moderating roles of sensory perception and consumer personality on purchase intentions | Liu S.-F; Lee H.-C; NAI-HWA LIEN | Asia Pacific Management Review | | | |
2008 | Does Firm’s Location Institutionalize Benefit Plans Implementation? Empirical study on Taiwanese Manufacturing Industry" | 李俊賢; 徐木蘭; 練乃華 | 工研院創新與科技管理研討會 | | | |
2008 | The Effects of Service Quality Dimensions on Customer Satisfaction Across Different Service Types: Alternative Differentiation as a Moderator | Lien, Nai-Hwa ; Kao, Shu-Luan | Advances in Consumer Research | | | |
2014 | Effects of SMS teaser ads on product curiosity | Chou H.-Y.; NAI-HWA LIEN | International Journal of Mobile Communications | | | |
2001 | Elaboration Likelihood Model in Consumer Research: A Review | Lien, Nai-Hwa | National Science Council Part C: Humanities and Social Sciences | | | |
2020 | Fear of Product Obsolescence and Intention to Upgrade | 陳建維; 練乃華 | 中山管理評論 | | | |
2007 | Frequency Program Requirements and Consumers’ Reward Preferences | NAI-HWA LIEN | American Psychological Association 115th Annual Convention | | | |
2001 | Gender Difference in Persuasibility: The Moderating Role of Product Type and Endorser Expertise | Lien, Nai-Hwa | Sun Yat- Sen Management Review | | | |
2010 | How do candidate poll ranking and election status affect the effects of negative political advertising? | Chou, Hsuan-Yi; NAI-HWA LIEN | International Journal of Advertising | | 11 | |
2014 | Launch tactics and product cannibalization in high technology markets | NAI-HWA LIEN | 2014 Global Marketing Conference | | | |
1998 | Memory-Based Judgments: The Role of Information Typicality and Processing Ability | NAI-HWA LIEN ; Douglas M. Stayman | Asia-Pacific Advances in Consumer Research | | | |
2013 | Narrative Ads: Argument Strength and Story Format Effects | NAI-HWA LIEN ; Chen Y.-L. | Journal of Business Research | | | |
2014 | Old Songs Never Die: Advertising Effects of Evoking Nostalgia With Popular Songs | Chou H.-Y.; NAI-HWA LIEN | Journal of Current Issues and Research in Advertising | | | |
2007 | Old Songs Never Die: The Effects of Nostalgic Songs in Television Ads | Chou, Hsuan-Yi; NAI-HWA LIEN | International Conference on Business and Information | | | |