Issue Date | Title | Author(s) | Source | scopus | WOS | Fulltext/Archive link |
2020 | Asymmetry effects: How product quality tier affects price competition | Liu, H.-W.; LICHUNG JEN ; Chou, C.-H. | Journal of Quality | | | |
2017 | BAYESIAN ANALYSIS OF CROSS-CATEGORY ATTRIBUTE PREFERENCES: PERSONALIZED PRODUCT RECOMMENDATIONS | 劉秀雯; 任立中 ; 邵功新; 林育理 | 品質學報 | | | |
2004 | A Bayesian Approach to Integrating the Interpurchase Time and the Purchase Amount in Customer Portfolio Analysis | Jen, Lichung ; Chien-Heng Chou | 2004 International Conference in Management Sciences Decision Making | | | |
2003 | A Bayesian approach to modeling purchase frequency | LICHUNG JEN ; Chou, C.-H.; Allenby, G.M. | Marketing Letters | | | |
2008 | Characterizing the Online Search Patterns of the Most Valuable Customers for an E-Commerce Site: A Quantile Regression Approach | Jen, Lichung ; Jesheng Huang | 2008 INFORMS Marketing Science Conference | | | |
2020 | Color place marketing—the role of atmospheric colors on place product association and consumer choices in luoyang, china | Huang W; LICHUNG JEN | Sustainability (Switzerland) | | | |
2014 | Cost-effectiveness comparison of risk groups: A case study involving acute respiratory distress syndrome (ARDS) | LICHUNG JEN ; Li, S.-Y.; Kao, K.-C. | Taiwan Journal of Public Health | | | |
1999 | A Dynamic Model of Purchase Timing with Application to Direct Marketing | Allenby, G.M.; Leone, R.P.; LICHUNG JEN | Journal of the American Statistical Association | | | |
1996 | Economic trends and being trendy: The influence of consumer confidence on retail fashion sales | Allenby, G.M.; LICHUNG JEN ; Leone, R.P. | Journal of Business and Economic Statistics | | | |
2002 | Export Performance and Global Competitive Positioning: The Influence of Host-Country Consumer Confidence and Purchasing Power | Jen, Lichung ; Wang, Shih-Ju | Taiwan Academy of Management Journal | 0 | 0 | |
2008 | How Much Should You Pay for the Celebrities Advertisement? An Application of Conjoint Analysis | Jen, Lichung ; Han-Kuang Tien; Chih-Ping Wang | 2008 INFORMS Marketing Science Conference | | | |
2006 | The Impact of Brand Awareness and Consumer’s Traits on the Evaluation of Country-of-Original Effects | Jen, Lichung ; Je-Sheng Huang; Lin Shu-Huei | The 8th International Conference on Multinational Enterprise | | | |
2007 | The Impact of Brand Awareness and Consumer’s Traits on the Evaluation of Country-of-Original Effects | Jen, Lichung ; Huang, Je-Sheng | 多國籍企業管理評論 | | | |
2009 | The importance of modeling temporal dependence of timing and quantity in direct marketing | LICHUNG JEN ; Chou, C.-H.; Allenby, G.M. | Journal of Marketing Research | | | |
2019 | Looking inside your shopping bags: The use of retail data to capture health lifestyle | Liu, Y.; LICHUNG JEN ; Yeh, W. | International Journal of Healthcare Management | | | |
2008 | Resource Linkages and Capability Development | Hsu, Chia-Wen; Chen, Homin ; Jen, Lichung | Industrial Marketing Management | 20 | 17 | |
2002 | 代表性試銷市場之選擇—市場結構面與行為面之整合架構 | 任立中 ; 謝爵安 | 中山管理評論 | | | |
2005 | 以品牌實際選購行為建立品牌競爭圖之研究 | 任立中 ; 陳靜怡; 陳成業 | 台灣管理學刊 | | | |
2006 | 以投資者交易資料為基礎之顧客價值創造與產品創新策略 | 任立中 ; 劉秀雯; 張維雯 | 行銷科學學報 | | | |
2003 | 來源國效應之認知價值及其影響因素之探討 | 任立中 | | | | |