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2006
Optimal Advertising Strategies under Debt Financing
Hsiao, Lu; SHAN-YU CHOU
; CHEN CHYI-MEI
2006 Marketing Science Conference
2008
Optimal Dynamic Pricing and Return Policies in Holiday Seasons
SHAN-YU CHOU
; Chyi-Mei Chen; Pei-Jone Hsueh
2008 Marketing Science Conference
1998
Optimal Manufacture’s Promotion Design with Retailers’ Incentive Problems
SHAN-YU CHOU
; Chyi-Mei Chen
1998 Marketing Science Conference
1997
Price Format Signaling: To Haggle or to Hold Firm
Chou, Shan-Yu,
; Chyi-Mei Chen
Marketing Theory and Applications
1997
Price-Format Signaling: To Haggle or to Hold Firm?
SHAN-YU CHOU
1997 AMA Winter Educators’ Conference
2009
Private labels and new product development
CHEN CHYI-MEI
; SHAN-YU CHOU
; Hsiao L.; Wu I.-H.
Marketing Letters
1997
Retail Price Coordination to Create Framing Effects
SHAN-YU CHOU
; Chi-Mei Chen
1997 Marketing Science Conference
2006
Target Marketing in a Distribution Channel: Implications for Manufacturer Returns Policy
Jeng, Shih-Ping; Chou, Shan-Yu
Journal of Management
0
0
2012
The Equilibrium Channel and Advertising Strategies for Duopolistic Retailers
SHAN-YU CHOU
2012 INFORMS Marketing Science Conference
2005
The Firm’ s Optimal Product Line Design under Debt Financing
SHAN-YU CHOU
; Hsiao, Lu
2005台灣行銷研討會
2005
The Firm’s Optimal Product Line Design under Debt Financing
SHAN-YU CHOU
; Lu Hsiao
2005企業管理學術論壇暨研討會
2001
The Optimal Coupon Strategy with Internet
CHEN CHYI-MEI
; SHAN-YU CHOU
; Yu-Hsiu Chiou; Chi-Cheng Wu
2001 International Conference of Electronic Business
2005
The Optimal Design of Financial Contract and Product Line in the Presence of Demand Uncertainty and Costly State Verification
Hsiao, Lu; CHEN CHYI-MEI
; SHAN-YU CHOU
2005現代財務論壇學術研討會
2007
The Optimal Generic Advertising and Brand Advertising Strategies for Duopolistic Firms
SHAN-YU CHOU
; Chyi-Mei Chen; Yong-Sheng Ku
2007 Marketing Science Conference
2012
The Optimal Individual Marketing Strategies in Imperfect Competition in the Presence of the Internet
SHAN-YU CHOU
2012 INFORMS Marketing Science Conference
1992
The Optimal Product Assortment and Pricing Strategies of Retailers
SHAN-YU CHOU
Marketing Seminar Spring of 1992 at the University of Chicago
2007
The Optimal Product Design and Channel Strategies When the Internet Consumers Have a High Valuation
Hsiao, Lu; SHAN-YU CHOU
2007 Marketing Science Conference
2010
The Optimal Product Line Design in the Presence of Targeted and In-Store Advertising
SHAN-YU CHOU
; Chyi-Mei Chen
1996
The Optimal Promotion Strategies of Manufacturers: To Pull or To Push?
SHAN-YU CHOU
1996 Marketing Science Conference
2010
The Optimal Strategy of Complementary Good for Duopoly Firms
SHAN-YU CHOU
; Chyi-Mei Chen; Ho-Lin Tsai