公開日期 | 標題 | 作者 | 來源出版物 | scopus | WOS | 全文 |
2007 | Frequency Program Requirements and Consumers’ Reward Preferences | NAI-HWA LIEN | American Psychological Association 115th Annual Convention | | | |
2001 | Gender Difference in Persuasibility: The Moderating Role of Product Type and Endorser Expertise | Lien, Nai-Hwa | Sun Yat- Sen Management Review | | | |
2010 | How do candidate poll ranking and election status affect the effects of negative political advertising? | Chou, Hsuan-Yi; Lien, Nai-Hwa; NAI-HWA LIEN | International Journal of Advertising | 12 | 11 | |
2014 | Launch tactics and product cannibalization in high technology markets | NAI-HWA LIEN | 2014 Global Marketing Conference | | | |
1998 | Memory-Based Judgments: The Role of Information Typicality and Processing Ability | Lien, Nai-Hwa; Douglas M. Stayman; NAI-HWA LIEN | Asia-Pacific Advances in Consumer Research | | | |
2013 | Narrative Ads: Argument Strength and Story Format Effects | Lien N.-H.; Chen Y.-L.; NAI-HWA LIEN | Journal of Business Research | 100 | 79 | |
2014 | Old Songs Never Die: Advertising Effects of Evoking Nostalgia With Popular Songs | Chou H.-Y.; Lien N.-H.; NAI-HWA LIEN | Journal of Current Issues and Research in Advertising | 19 | 0 | |
2007 | Old Songs Never Die: The Effects of Nostalgic Songs in Television Ads | Chou, Hsuan-Yi; Nai-Hwa Lien; NAI-HWA LIEN | International Conference on Business and Information | | | |
1996 | Self-Referencing, Persuasion, and the Role of Affect, | Lien, Nai-Hwa; Douglas M. Stayman; NAI-HWA LIEN | Advances in Consumer Research | | | |
2017 | Social media and marketing effectiveness | Chen C.-W.; Lien N.-H.; NAI-HWA LIEN | Asia Pacific Management Review | 0 | 0 | |
2013 | Technological opportunism and firm performance: Moderating contexts | Chen C.-W.; Lien N.-H.; NAI-HWA LIEN | Journal of Business Research | 32 | 28 | |
2013 | The effects of appeal types and candidates' poll rankings in negative political advertising | Chou H.-Y.; Lien N.-H.; NAI-HWA LIEN | Asian Journal of Communication | 4 | 4 | |
2010 | The Effects of Electronic Word of Mouth on Attitude Adjustment and Change: The Moderating Role of Need for Cognition | Lien, Nai-Hwa; Yi-Ling Chen; NAI-HWA LIEN | 2010 INFORM Marketing Science Conference | | | |
2012 | The effects of incentive types and appeal regulatory framing in travel advertising | Chou H.-Y.; Lien N.-H.; NAI-HWA LIEN | Service Industries Journal | 32 | 30 | |
2006 | The Impacts of Benefits Plan on Employee Turnover: A Firm Level Analysis Approach on Taiwanese Manufacturing Industry | Lee, Chun-Hsien; Hsu, Mu-Lan; Lien, Nai-Hwa | International Journal of Human Resource Management | 41 | 39 | |
2006 | The Influence of Webmosphere on Shopping Values and Impulstive Buying Intention | Lien, Nai-Hwa; Shih-Yin Fann; NAI-HWA LIEN | 2006 INFORM Marketing Science Conference | | | |
2009 | The Mediating Effect of Membership Customers’ Identification and Commitment on the Relationships between Relationship Marketing Strategy and Relationship Performance: Evidence from a Fitness Club | Kao, Shu-Luan; Nai-Hwa Lien; Jerome Chih-Lung Chou; NAI-HWA LIEN | 14th Asia Pacific Management Conference | | | |
2009 | The Moderating Effects of Candidate Characteristics on Negative Political Advertisement | Chou, Hsuan-Yi; Nai-Hwa Lien; NAI-HWA LIEN | American Academy of Advertising 2009 Asia-Pacific Conference | | | |
2011 | The Moderating Effects of Guilt, Self-Control, and Temporal Distance on Consumer Preference toward Premium-Based Promotions | Lien, Nai-Hwa; Chien-Wei Chen; Yu-Hsin Chung; Hsui-Fen Chien; NAI-HWA LIEN | 18th International Conference on Retailing and Consumer Services Science | | | |
2011 | What does a negative political ad really say? the effects of different content dimensions | Chou H.-Y.; Lien N.-H.; NAI-HWA LIEN | Journal of Marketing Communications | 7 | 0 | |