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公開日期
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作者
來源出版物
scopus
WOS
全文
2018
Consumer evaluations of service co-branding
Chen C.-W.; NAI-HWA LIEN
Service Industries Journal
2021
Do fast fashion consumers prefer foreign brands? The moderating roles of sensory perception and consumer personality on purchase intentions
Liu S.-F; Lee H.-C; NAI-HWA LIEN
Asia Pacific Management Review
2008
Does Firm’s Location Institutionalize Benefit Plans Implementation? Empirical study on Taiwanese Manufacturing Industry"
李俊賢; 徐木蘭; 練乃華
工研院創新與科技管理研討會
2008
The Effects of Service Quality Dimensions on Customer Satisfaction Across Different Service Types: Alternative Differentiation as a Moderator
Lien, Nai-Hwa
; Kao, Shu-Luan
Advances in Consumer Research
2014
Effects of SMS teaser ads on product curiosity
Chou H.-Y.; NAI-HWA LIEN
International Journal of Mobile Communications
2001
Elaboration Likelihood Model in Consumer Research: A Review
Lien, Nai-Hwa
National Science Council Part C: Humanities and Social Sciences
2020
Fear of Product Obsolescence and Intention to Upgrade
陳建維; 練乃華
中山管理評論
2007
Frequency Program Requirements and Consumers’ Reward Preferences
NAI-HWA LIEN
American Psychological Association 115th Annual Convention
2001
Gender Difference in Persuasibility: The Moderating Role of Product Type and Endorser Expertise
Lien, Nai-Hwa
Sun Yat- Sen Management Review
2010
How do candidate poll ranking and election status affect the effects of negative political advertising?
Chou, Hsuan-Yi; NAI-HWA LIEN
International Journal of Advertising
11
2014
Launch tactics and product cannibalization in high technology markets
NAI-HWA LIEN
2014 Global Marketing Conference
1998
Memory-Based Judgments: The Role of Information Typicality and Processing Ability
NAI-HWA LIEN
; Douglas M. Stayman
Asia-Pacific Advances in Consumer Research
2013
Narrative Ads: Argument Strength and Story Format Effects
NAI-HWA LIEN
; Chen Y.-L.
Journal of Business Research
2014
Old Songs Never Die: Advertising Effects of Evoking Nostalgia With Popular Songs
Chou H.-Y.; NAI-HWA LIEN
Journal of Current Issues and Research in Advertising
2007
Old Songs Never Die: The Effects of Nostalgic Songs in Television Ads
Chou, Hsuan-Yi; NAI-HWA LIEN
International Conference on Business and Information
1996
Self-Referencing, Persuasion, and the Role of Affect,
NAI-HWA LIEN
; Douglas M. Stayman
Advances in Consumer Research
2017
Social media and marketing effectiveness
Chen C.-W.; NAI-HWA LIEN
Asia Pacific Management Review
2013
Technological opportunism and firm performance: Moderating contexts
Chen C.-W.; NAI-HWA LIEN
Journal of Business Research
2013
The effects of appeal types and candidates' poll rankings in negative political advertising
Chou H.-Y.; NAI-HWA LIEN
Asian Journal of Communication
2010
The Effects of Electronic Word of Mouth on Attitude Adjustment and Change: The Moderating Role of Need for Cognition
NAI-HWA LIEN
; Yi-Ling Chen
2010 INFORM Marketing Science Conference