公開日期 | 標題 | 作者 | 來源出版物 | scopus | WOS | 全文 |
2008 | The Effects of Service Quality Dimensions on Customer Satisfaction Across Different Service Types: Alternative Differentiation as a Moderator | Lien, Nai-Hwa ; Kao, Shu-Luan | Advances in Consumer Research | | | |
2014 | Effects of SMS teaser ads on product curiosity | Chou H.-Y.; NAI-HWA LIEN | International Journal of Mobile Communications | | | |
2001 | Elaboration Likelihood Model in Consumer Research: A Review | Lien, Nai-Hwa | National Science Council Part C: Humanities and Social Sciences | | | |
2020 | Fear of Product Obsolescence and Intention to Upgrade | 陳建維; 練乃華 | 中山管理評論 | | | |
2007 | Frequency Program Requirements and Consumers’ Reward Preferences | NAI-HWA LIEN | American Psychological Association 115th Annual Convention | | | |
2001 | Gender Difference in Persuasibility: The Moderating Role of Product Type and Endorser Expertise | Lien, Nai-Hwa | Sun Yat- Sen Management Review | | | |
2010 | How do candidate poll ranking and election status affect the effects of negative political advertising? | Chou, Hsuan-Yi; NAI-HWA LIEN | International Journal of Advertising | | 11 | |
2014 | Launch tactics and product cannibalization in high technology markets | NAI-HWA LIEN | 2014 Global Marketing Conference | | | |
1998 | Memory-Based Judgments: The Role of Information Typicality and Processing Ability | NAI-HWA LIEN ; Douglas M. Stayman | Asia-Pacific Advances in Consumer Research | | | |
2013 | Narrative Ads: Argument Strength and Story Format Effects | NAI-HWA LIEN ; Chen Y.-L. | Journal of Business Research | | | |
2014 | Old Songs Never Die: Advertising Effects of Evoking Nostalgia With Popular Songs | Chou H.-Y.; NAI-HWA LIEN | Journal of Current Issues and Research in Advertising | | | |
2007 | Old Songs Never Die: The Effects of Nostalgic Songs in Television Ads | Chou, Hsuan-Yi; NAI-HWA LIEN | International Conference on Business and Information | | | |
1996 | Self-Referencing, Persuasion, and the Role of Affect, | NAI-HWA LIEN ; Douglas M. Stayman | Advances in Consumer Research | | | |
2017 | Social media and marketing effectiveness | Chen C.-W.; NAI-HWA LIEN | Asia Pacific Management Review | | | |
2013 | Technological opportunism and firm performance: Moderating contexts | Chen C.-W.; NAI-HWA LIEN | Journal of Business Research | | | |
2013 | The effects of appeal types and candidates' poll rankings in negative political advertising | Chou H.-Y.; NAI-HWA LIEN | Asian Journal of Communication | | | |
2010 | The Effects of Electronic Word of Mouth on Attitude Adjustment and Change: The Moderating Role of Need for Cognition | NAI-HWA LIEN ; Yi-Ling Chen | 2010 INFORM Marketing Science Conference | | | |
2012 | The effects of incentive types and appeal regulatory framing in travel advertising | Chou H.-Y.; NAI-HWA LIEN | Service Industries Journal | | | |
2006 | The Impacts of Benefits Plan on Employee Turnover: A Firm Level Analysis Approach on Taiwanese Manufacturing Industry | Lee, Chun-Hsien; Hsu, Mu-Lan; Lien, Nai-Hwa | International Journal of Human Resource Management | 41 | 39 | |
2006 | The Influence of Webmosphere on Shopping Values and Impulstive Buying Intention | NAI-HWA LIEN ; Shih-Yin Fann | 2006 INFORM Marketing Science Conference | | | |