公開日期 | 標題 | 作者 | 來源出版物 | scopus | WOS | 全文 |
1996 | Self-Referencing, Persuasion, and the Role of Affect, | NAI-HWA LIEN ; Douglas M. Stayman | Advances in Consumer Research | | | |
2017 | Social media and marketing effectiveness | Chen C.-W.; NAI-HWA LIEN | Asia Pacific Management Review | | | |
2013 | Technological opportunism and firm performance: Moderating contexts | Chen C.-W.; NAI-HWA LIEN | Journal of Business Research | | | |
2013 | The effects of appeal types and candidates' poll rankings in negative political advertising | Chou H.-Y.; NAI-HWA LIEN | Asian Journal of Communication | | | |
2010 | The Effects of Electronic Word of Mouth on Attitude Adjustment and Change: The Moderating Role of Need for Cognition | NAI-HWA LIEN ; Yi-Ling Chen | 2010 INFORM Marketing Science Conference | | | |
2012 | The effects of incentive types and appeal regulatory framing in travel advertising | Chou H.-Y.; NAI-HWA LIEN | Service Industries Journal | | | |
2006 | The Impacts of Benefits Plan on Employee Turnover: A Firm Level Analysis Approach on Taiwanese Manufacturing Industry | Lee, Chun-Hsien; Hsu, Mu-Lan; Lien, Nai-Hwa | International Journal of Human Resource Management | 41 | 39 | |
2006 | The Influence of Webmosphere on Shopping Values and Impulstive Buying Intention | NAI-HWA LIEN ; Shih-Yin Fann | 2006 INFORM Marketing Science Conference | | | |
2009 | The Mediating Effect of Membership Customers’ Identification and Commitment on the Relationships between Relationship Marketing Strategy and Relationship Performance: Evidence from a Fitness Club | Kao, Shu-Luan; NAI-HWA LIEN ; Jerome Chih-Lung Chou | 14th Asia Pacific Management Conference | | | |
2009 | The Moderating Effects of Candidate Characteristics on Negative Political Advertisement | Chou, Hsuan-Yi; NAI-HWA LIEN | American Academy of Advertising 2009 Asia-Pacific Conference | | | |
2011 | The Moderating Effects of Guilt, Self-Control, and Temporal Distance on Consumer Preference toward Premium-Based Promotions | NAI-HWA LIEN ; Chien-Wei Chen; Yu-Hsin Chung; Hsui-Fen Chien | 18th International Conference on Retailing and Consumer Services Science | | | |
2011 | What does a negative political ad really say? the effects of different content dimensions | Chou H.-Y.; NAI-HWA LIEN | Journal of Marketing Communications | | | |
2010 | 你今天blog了嗎:部落格電影口碑之信任效果研究 | 周軒逸; 陳怡伶; 練乃華 | 電子商務學報 | | | |
2002 | 個人因素在幽默廣告勸服途徑中之角色研究 | 練乃華 | | | | |
2005 | 個人因素在幽默廣告勸服途徑中之角色研究 | 練乃華 ; 蘇文達; 曾杏如 | 行銷科學學報 | | | |
2007 | 前導廣告之推出時機與廣告排程效果研究 (新制多年期第1年) | 練乃華 | | | | |
2007 | 前導廣告之推出時機與廣告排程效果研究 (新制多年期第2年) | 練乃華 | | | | |
2010 | 又愛又怕的夢幻市場─同性戀廣告效果之研究 | 周軒逸; 練乃華 | 中山管理評論 | | | |
2003 | 口耳相傳訊息之傳播及對消費者購買行為之影響:文獻回顧與評論 | 練乃華 ; 留淑芳 | 中山管理評論 | | | |
2011 | 另類廣告不一致:品牌來源國與品牌消費文化定位之觀點 | 林正士; 練乃華 ; 周軒逸 | 廣告學研究 | | | |