公開日期 | 標題 | 作者 | 來源出版物 | scopus | WOS | 全文 |
---|---|---|---|---|---|---|
2008 | Optimal Dynamic Pricing and Return Policies in Holiday Seasons | SHAN-YU CHOU ; Chyi-Mei Chen; Pei-Jone Hsueh | 2008 Marketing Science Conference | |||
1998 | Optimal Manufacture’s Promotion Design with Retailers’ Incentive Problems | SHAN-YU CHOU ; Chyi-Mei Chen | 1998 Marketing Science Conference | |||
2007 | The Optimal Generic Advertising and Brand Advertising Strategies for Duopolistic Firms | SHAN-YU CHOU ; Chyi-Mei Chen; Yong-Sheng Ku | 2007 Marketing Science Conference | |||
2010 | The Optimal Product Line Design in the Presence of Targeted and In-Store Advertising | SHAN-YU CHOU ; Chyi-Mei Chen | ||||
2010 | The Optimal Strategy of Complementary Good for Duopoly Firms | SHAN-YU CHOU ; Chyi-Mei Chen; Ho-Lin Tsai |