Issue Date | Title | Author(s) | Source | scopus | WOS | Fulltext/Archive link |
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2011 | The Moderating Effects of Guilt, Self-Control, and Temporal Distance on Consumer Preference toward Premium-Based Promotions | NAI-HWA LIEN ; Chien-Wei Chen; Yu-Hsin Chung; Hsui-Fen Chien | 18th International Conference on Retailing and Consumer Services Science |