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2012
A Framework for Explaining the Diverse Core Brand Effects on Extension Evaluations
YI-WEN CHIEN
; Hsiao C.
Business and Information 2012 Conference
2001
An Adjusted Ratio Model in Feature-Matching Similarity Judgment
Hsiao C.; YI-WEN CHIEN
Society for Consumer Psychology 2001 Winter Conference
2010
Bias Removal and Judgmental Recalibration on Contrastive Context
Hsiao C.; YI-WEN CHIEN
Global Marketing 2010 Conference
2010
Category Relevance and Positioning Relevance for Explaining Source Effects on Product Judgments
YI-WEN CHIEN
; Hsiao C.
2010 INFORMS Marketing Science Conference
2010
Correction for Mood Bias in Product Judgments
Hsiao C.; YI-WEN CHIEN
2010 INFORMS Marketing Science Conference
2001
Correction for Multiple Biasing Factors in Product Judgments
YI-WEN CHIEN
; Hsiao C.
Association for Consumer Research 2000 Annual Conference
2001
Dimensional Range Overlap Model for Explanation of Contextual Priming Effects
YI-WEN CHIEN
; Hsiao C.
Association for Consumer Research 2000 Annual Conference
2012
How May Attitude Confidence Influence Correction Magnitude
Hsiao C.; YI-WEN CHIEN
Business and Information 2012 Conference
2014
On the Determinant of Extent of Which Bias Correction Is Made: The Mediating Role of Consumers’ Attitudinal Confidence
Hsiao C.; YI-WEN CHIEN
Management Theory and Practice Conference
2010
Source Effects on Product Judgments: Moderation of Product-Source Positioning and Category Relevance
YI-WEN CHIEN
; Hsiao C.
Global Marketing 2010 Conference
2014
The Moderating Role of Consumer Expertise on Bias Correction
YI-WEN CHIEN
; Hsiao C.
Management Theory and Practice Conference