公開日期 | 標題 | 作者 | 來源出版物 | scopus | WOS | 全文 |
---|---|---|---|---|---|---|
2010 | Source Effects on Product Judgments: Moderation of Product-Source Positioning and Category Relevance | YI-WEN CHIEN ; Hsiao C. | Global Marketing 2010 Conference | |||
2014 | The Moderating Role of Consumer Expertise on Bias Correction | YI-WEN CHIEN ; Hsiao C. | Management Theory and Practice Conference |