公開日期 | 標題 | 作者 | 來源出版物 | scopus | WOS | 全文 |
---|---|---|---|---|---|---|
2009 | The Mediating Effect of Membership Customers’ Identification and Commitment on the Relationships between Relationship Marketing Strategy and Relationship Performance: Evidence from a Fitness Club | Kao, Shu-Luan; NAI-HWA LIEN ; Jerome Chih-Lung Chou | 14th Asia Pacific Management Conference |