公開日期 | 標題 | 作者 | 來源出版物 | scopus | WOS | 全文 |
---|---|---|---|---|---|---|
2008 | The Effects of Service Quality Dimensions on Customer Satisfaction Across Different Service Types: Alternative Differentiation as a Moderator | Lien, Nai-Hwa ; Kao, Shu-Luan | Advances in Consumer Research | |||
2009 | The Mediating Effect of Membership Customers’ Identification and Commitment on the Relationships between Relationship Marketing Strategy and Relationship Performance: Evidence from a Fitness Club | Kao, Shu-Luan; Nai-Hwa Lien; Jerome Chih-Lung Chou; NAI-HWA LIEN | 14th Asia Pacific Management Conference | |||
2008 | 會員制關係行銷活動對會員行為與意向之影響-理態度之中介效果 | 高淑鑾; Kao, Shu-Luan |