公開日期 | 標題 | 作者 | 來源出版物 | scopus | WOS | 全文 |
---|---|---|---|---|---|---|
2010 | A Resource-Based View of Marketing Communications for International Product Launch | Chen, Chien-Wei; Nai-Hwa Lien; NAI-HWA LIEN | International Conference on Business and Information | |||
2008 | Antecedents and Attitudinal Effects of Thought Confidence | Chou, Hsuan-Yi; Nai-Hwa Lien; NAI-HWA LIEN | 2008 Society for Consumer Psychology Conference | |||
2007 | Frequency Program Requirements and Consumers’ Reward Preferences | NAI-HWA LIEN | American Psychological Association 115th Annual Convention | |||
2014 | Launch tactics and product cannibalization in high technology markets | NAI-HWA LIEN | 2014 Global Marketing Conference | |||
2007 | Old Songs Never Die: The Effects of Nostalgic Songs in Television Ads | Chou, Hsuan-Yi; Nai-Hwa Lien; NAI-HWA LIEN | International Conference on Business and Information | |||
2009 | The Mediating Effect of Membership Customers’ Identification and Commitment on the Relationships between Relationship Marketing Strategy and Relationship Performance: Evidence from a Fitness Club | Kao, Shu-Luan; Nai-Hwa Lien; Jerome Chih-Lung Chou; NAI-HWA LIEN | 14th Asia Pacific Management Conference | |||
2009 | The Moderating Effects of Candidate Characteristics on Negative Political Advertisement | Chou, Hsuan-Yi; Nai-Hwa Lien; NAI-HWA LIEN | American Academy of Advertising 2009 Asia-Pacific Conference |