公開日期 | 標題 | 作者 | 來源出版物 | scopus | WOS | 全文 |
---|---|---|---|---|---|---|
2010 | Communication and Product Line Design with Dual Channels | Wu, I-Huei; SHAN-YU CHOU ; Chyi-Mei Chen; Ning-Hsiu Su | 2010 Global Marketing Conference | |||
2006 | Communication Strategies and Product Design on the Dual Channels | Wu, I-Huei; SHAN-YU CHOU ; Ning-Hsiu Su | 2006 Marketing Science Conference | |||
2007 | How to Increase the Sales Volume of Private Label by a Well Designed DM? – Effects of Choice Set on Purchase Intention and Choice of Private Label | Wu, I-Huei; SHAN-YU CHOU ; Ning-Hsiu Su | 2007 Academy of Marketing Science World Marketing Congress |