公開日期 | 標題 | 作者 | 來源出版物 | scopus | WOS | 全文 |
---|---|---|---|---|---|---|
2010 | A Theory of e-Coupon Strategy with Asymmetric Information | Wu, I-Huei; Chyi-Mei Chen; Shan-Yu Chou; SHAN-YU CHOU | 2010 Global Marketing Conference | |||
2010 | A Theory of Price Dealing with Asymmetric Information | Wu, I-Huei; Chyi-Mei Chen; Shan-Yu Chou; SHAN-YU CHOU | 2010 INFORMS Marketing | |||
2010 | Communication and Product Line Design with Dual Channels | Wu, I-Huei; Shan-Yu Chou; Chyi-Mei Chen; Ning-Hsiu Su; SHAN-YU CHOU | 2010 Global Marketing Conference | |||
2007 | How to Increase the Sales Volume of Private Label by a Well Designed DM? – Effects of Choice Set on Purchase Intention and Choice of Private Label | Wu, I-Huei; Shan-Yu Chou; Ning-Hsiu Su; SHAN-YU CHOU | 2007 Academy of Marketing Science World Marketing Congress | |||
2009 | 需求不確定下廠商網路行銷策略與競合關係之研究 | 吳奕慧; Wu, I-Huei |