研究成果

第 1 到 78 筆結果，共 78 筆。

公開日期標題作者來源出版物scopusWOS全文
12019廣告媒體與消費者資訊結構對製造商均衡價格及廣告策略之影響陳其美 ; 周善瑜 ; 黃仕宗; 曾慧玟臺大管理論叢01
22018Learning to recognize transient sound events using attentional supervisionSHAN-YU CHOU ; JYH-SHING JANG ; YI-HSUAN YANG IJCAI International Joint Conference on Artificial Intelligence190
32013禮物購買需求對製造商最適產品線設計之影響陳其美(Chyi-Mei Chen) ; 周善瑜(Shan-Yu Chou) ; 黃仕宗(Shih-Tsung Huang)臺大管理論叢00
42013共同零售通路下，雙佔製造商之均衡產業廣告與品牌廣告策略周善瑜 ; 陳其美 ; 潘巧文管理學報
52012The Optimal Individual Marketing Strategies in Imperfect Competition in the Presence of the InternetSHAN-YU CHOU 2012 INFORMS Marketing Science Conference 
62012The Equilibrium Channel and Advertising Strategies for Duopolistic RetailersSHAN-YU CHOU 2012 INFORMS Marketing Science Conference 
72012網際網路與消費者結構對廠商最適通路設計之影響周善瑜 ; 陳其美 ; 陳怡如管理學報 
82012不對稱資訊下雙產品獨占廠商最適定價機制選擇：序列定價與組合定價陳其美 ; 周善瑜 ; 吳惠婷管理學報
92012網際網路與消費者結構對廠商通路策略之影響周善瑜 ; 陳其美 ; 陳恰如管理學報
102012折價券轉售市場對製造商最適訂價、促銷與產品策略之影響陳其美 ; 周善瑜 ; 張奕虹; 蔡依琳臺大管理論叢
112011Information Sharing and New Product Development in a Non-integrated Distribution ChannelSHAN-YU CHOU 2011 INFORMS Marketing 
122010Communication and Product Line Design with Dual ChannelsWu, I-Huei; SHAN-YU CHOU ; Chyi-Mei Chen; Ning-Hsiu Su2010 Global Marketing Conference 
132010A Theory of e-Coupon Strategy with Asymmetric InformationWu, I-Huei; Chyi-Mei Chen; SHAN-YU CHOU 2010 Global Marketing Conference 
142010The Optimal Strategy of Complementary Good for Duopoly FirmsSHAN-YU CHOU ; Chyi-Mei Chen; Ho-Lin Tsai
152010The Optimal Product Line Design in the Presence of Targeted and In-Store AdvertisingSHAN-YU CHOU ; Chyi-Mei Chen
162010A Theory of Price Dealing with Asymmetric InformationWu, I-Huei; Chyi-Mei Chen; SHAN-YU CHOU 2010 INFORMS Marketing 
172010目標廣告下獨佔廠商之最適垂直產品線與媒體策略陳其美 ; 周善瑜 ; 吳奕慧; 林怡伶管理學報
182009Private labels and new product developmentCHEN CHYI-MEI ; SHAN-YU CHOU ; Hsiao L.; Wu I.-H.Marketing Letters
192009網路興起對雙占廠商產品差異化決策、定價策略與社會福利之影響陳其美 ; 周善瑜 ; 吳奕慧; 謝旻錡臺大管理論叢
10202008Double Couponing as Commitment to Gain Bargaining Power within a Distribution ChannelChen, Chyi-Mei; SHAN-YU CHOU ; Chi-Cheng Wu2008 INFORMS Annual Meeting 
10212008Coupons and Rebates: An Incentive-based Theory of Promotion InstrumentsChen, Chyi-Mei; SHAN-YU CHOU ; Lu Hsiao2008 INFORMS Annual Meeting 
10222008Optimal Dynamic Pricing and Return Policies in Holiday SeasonsSHAN-YU CHOU ; Chyi-Mei Chen; Pei-Jone Hsueh2008 Marketing Science Conference 
10232008Individual Marketing, Product Differentiation and Tacit Collusion with Unobservable DemandsChen, Chyi-Mei; SHAN-YU CHOU ; I-Huei Wu2008 Marketing Science Conference 
10242007A Theory of Financial Leverage and Price Competition for a Retailing IndustryChen, Chyi-Mei; Chia-Hui Chen; SHAN-YU CHOU 2007 FMA Annual Meeting 
10252007雙佔廠商的最適互補品策略周善瑜 
10262007廠商面臨線上轉售市場時之最適廣告與產品線策略周善瑜 
10272007How to Increase the Sales Volume of Private Label by a Well Designed DM? – Effects of Choice Set on Purchase Intention and Choice of Private LabelWu, I-Huei; SHAN-YU CHOU ; Ning-Hsiu Su2007 Academy of Marketing Science World Marketing Congress 
10282007The Optimal Generic Advertising and Brand Advertising Strategies for Duopolistic FirmsSHAN-YU CHOU ; Chyi-Mei Chen; Yong-Sheng Ku2007 Marketing Science Conference 
10292007A Positive Theory of Private Labels: Signalling, Channel Miscoordination and Product DiscriminationChen, Chyi-Mei; SHAN-YU CHOU ; I-Huei WuSecond Workshop on Game Theory in Marketing 
10302007The Optimal Product Design and Channel Strategies When the Internet Consumers Have a High ValuationHsiao, Lu; SHAN-YU CHOU 2007 Marketing Science Conference 
10312007競爭廠商之產品策略與網路通路策略陳其美 ; 周善瑜 ; 蕭櫓; 陳碧麗管理學報
10322006Double Couponing as Commitment to Gain Bargaining Power within a Distribution ChannelCHEN CHYI-MEI ; SHAN-YU CHOU ; Chi-Cheng Wu2006 Marketing Science Conference 
10332006Optimal Advertising Strategies under Debt FinancingHsiao, Lu; SHAN-YU CHOU ; CHEN CHYI-MEI 2006 Marketing Science Conference 
10342006Communication Strategies and Product Design on the Dual ChannelsWu, I-Huei; SHAN-YU CHOU ; Ning-Hsiu Su2006 Marketing Science Conference 
10352006Downward Line Extension as a Means of Entry DeterrenceWu, Chi-Cheng; SHAN-YU CHOU 2006 Marketing Science Conference 
10362006網際網路興起對廠商產品差異化決策與定價策略之影響周善瑜 ; 謝旻錡; 吳奕慧2006網路與產業經濟研討會 
10372006個別化行銷下的最適折價券與產品線設計周善瑜 ; 陳其美 ; 戴翊亘管理學報00
10382006A Comment on "Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters"Chou, Shan-Yu ; Wu, Chi-ChengMarketing Science64
10392006廠商在舉債情況下之最適銷售促銷組合周善瑜 
10402006Target Marketing in a Distribution Channel: Implications for Manufacturer Returns PolicyJeng, Shih-Ping; Chou, Shan-Yu Journal of Management 00
10412006網際網路興起對數位產品獨佔廠商產品決策與通路策略之影響周善瑜 ; 張智勇; 蕭櫓中山管理評論
10422005The Firm’s Optimal Product Line Design under Debt FinancingSHAN-YU CHOU ; Lu Hsiao2005企業管理學術論壇暨研討會 
10432005The Firm' s Optimal Product Line Design under Debt FinancingChou, Shan-Yu ; Hsiao, Lu2005台灣行銷研討會
10442005The Optimal Design of Financial Contract and Product Line in the Presence of Demand Uncertainty and Costly State VerificationHsiao, Lu; CHEN CHYI-MEI ; SHAN-YU CHOU 2005現代財務論壇學術研討會 
10452005The Firm’ s Optimal Product Line Design under Debt FinancingSHAN-YU CHOU ; Hsiao, Lu2005台灣行銷研討會 
10462005Must Competition Reduce Program Quality in a Television Broadcasting Industry?"SHAN-YU CHOU ; Chi-Cheng WuMarketing Science 
10472005網路興起對品牌競爭廠商獨家與共同經銷決策影響之研究周善瑜 ; 蕭櫓管理學報 00
10482005私有品牌與全國性品牌間之競爭與合作周善瑜 
10492004A Theory of Financial Leverage and Price Competition for a Retailing IndustryChen, Chia-Hui; SHAN-YU CHOU The 12th Conference of the Theories and Practices of Securities and Financial Markets 
10502004個人行銷下廠商之最適通路與產品策略周善瑜 
10512003製造商利用私有品牌整合通路上下游利益之研究周善瑜 
10522003獨佔廠商品牌形象與最適產品線延伸策略周善瑜 ; 吳基逞管理學報
10532002網路通路對品牌競爭廠商獨家與共同經銷決策影響之研究周善瑜 ; 蕭櫓第一屆行銷領域博士教育發展研討會
10542002Brand Equity: Definition, Valuation and Equilibrium Efficiency in a Duopolistic IndustryChou, Shan-Yu 台灣管理學刊00
10552002以網際網路區別消費者之最適通路設計SHAN-YU CHOU ; 周善瑜 ; 楊欣怡管理學報 
10562002A theory of common dealing with Internet as an innovative distribution channelChen, C.-M.; SHAN-YU CHOU ; Lu Hsiao2002 The Second International Conference of Electronic Business in Taipei 
10572002製造商的退貨策略與產品線設計周善瑜 ; 鄭士蘋臺大管理論叢
10582001The Optimal Coupon Strategy with InternetCHEN CHYI-MEI ; SHAN-YU CHOU ; Yu-Hsiu Chiou; Chi-Cheng Wu2001 International Conference of Electronic Business 
10592001網路通路興起前後，製造商最適通路設計之研究周善瑜 
10602000有線電視產業系統業者頻道組合與訂價策略之研究周善瑜 ; 吳基逞管理學報 
10611999Complaint Management and Cross-Customer Interference in Service Process When Quality Depends on Server’s CompetencySHAN-YU CHOU ; Chyi-Mei Chen1999 Marketing Science Conference 
10621999Complaint Management and Cross-Customer Interference in Service Process When Quality Depends on Server’ s CompetencySHAN-YU CHOU ; CHEN CHYI-MEI 1999 Marketing Science at Rutgers University 
10631999聯合品牌策略：整合供應商及製造商的利益周善瑜 
10641999Linear Pricing in Optimal Channel Promotion Contracts: A Theory of Simplicity Based on Contract IncompletenessChou, Shan-Yu ; Chen, Chyi-Mei 1999 Regional Economic Conference 
10651998Optimal Manufacture’s Promotion Design with Retailers’ Incentive ProblemsSHAN-YU CHOU ; Chyi-Mei Chen1998 Marketing Science Conference 
10661997Price-Format Signaling: To Haggle or to Hold Firm?SHAN-YU CHOU 1997 AMA Winter Educators’ Conference 
10671997Price Format Signaling: To Haggle or to Hold FirmChou, Shan-Yu, ; Chyi-Mei Chen Marketing Theory and Applications 
10681997零售商道德風險下製造商最適促銷策略之設計周善瑜 
10691997Retail Price Coordination to Create Framing EffectsSHAN-YU CHOU ; Chi-Mei Chen1997 Marketing Science Conference
10701996The Optimal Promotion Strategies of Manufacturers: To Pull or To Push?SHAN-YU CHOU 1996 Marketing Science Conference 
10711995Exclusive-Dealing and Retailers’ Incentives of Promoting Private LabelsSHAN-YU CHOU 1995 Marketing Science Conference 
10721995品牌權益之評價模式周善瑜 
10731994Brand Equity as Real Option PremiumSHAN-YU CHOU 1994 Marketing Science Conference 
10741994不二價制度適合性之研究周善瑜 
10751993Brand Equity or Establishing a New Brand :An Analytic FrameworkSHAN-YU CHOU Management Seminar of 1993
10761992The Optimal Product Assortment and Pricing Strategies of RetailersSHAN-YU CHOU Marketing Seminar Spring of 1992 at the University of Chicago 
10771990Dealing, Demand Fluctuation and the Business Size of RetailerChou, Shan-Yu Marketing Seminar in University of 
10781985組合商品訂價模式之研究周善瑜 管理評論