| 公開日期 | 標題 | 作者 | 來源出版物 | scopus | WOS | 全文 |
1 | 2019 | 廣告媒體與消費者資訊結構對製造商均衡價格及廣告策略之影響 | 陳其美 ; 周善瑜 ; 黃仕宗; 曾慧玟 | 臺大管理論叢 | 0 | 1 | |
2 | 2018 | Learning to recognize transient sound events using attentional supervision | SHAN-YU CHOU ; JYH-SHING JANG ; YI-HSUAN YANG | IJCAI International Joint Conference on Artificial Intelligence | 19 | 0 | |
3 | 2013 | 禮物購買需求對製造商最適產品線設計之影響 | 陳其美(Chyi-Mei Chen) ; 周善瑜(Shan-Yu Chou) ; 黃仕宗(Shih-Tsung Huang) | 臺大管理論叢 | 0 | 0 | |
4 | 2013 | 共同零售通路下,雙佔製造商之均衡產業廣告與品牌廣告策略 | 周善瑜 ; 陳其美 ; 潘巧文 | 管理學報 | | | |
5 | 2012 | The Optimal Individual Marketing Strategies in Imperfect Competition in the Presence of the Internet | SHAN-YU CHOU | 2012 INFORMS Marketing Science Conference | | | |
6 | 2012 | The Equilibrium Channel and Advertising Strategies for Duopolistic Retailers | SHAN-YU CHOU | 2012 INFORMS Marketing Science Conference | | | |
7 | 2012 | 網際網路與消費者結構對廠商最適通路設計之影響 | 周善瑜 ; 陳其美 ; 陳怡如 | 管理學報 | | | |
8 | 2012 | 不對稱資訊下雙產品獨占廠商最適定價機制選擇:序列定價與組合定價 | 陳其美 ; 周善瑜 ; 吳惠婷 | 管理學報 | | | |
9 | 2012 | 網際網路與消費者結構對廠商通路策略之影響 | 周善瑜 ; 陳其美 ; 陳恰如 | 管理學報 | | | |
10 | 2012 | 折價券轉售市場對製造商最適訂價、促銷與產品策略之影響 | 陳其美 ; 周善瑜 ; 張奕虹; 蔡依琳 | 臺大管理論叢 | | | |
11 | 2011 | Information Sharing and New Product Development in a Non-integrated Distribution Channel | SHAN-YU CHOU | 2011 INFORMS Marketing | | | |
12 | 2010 | Communication and Product Line Design with Dual Channels | Wu, I-Huei; SHAN-YU CHOU ; Chyi-Mei Chen; Ning-Hsiu Su | 2010 Global Marketing Conference | | | |
13 | 2010 | A Theory of e-Coupon Strategy with Asymmetric Information | Wu, I-Huei; Chyi-Mei Chen; SHAN-YU CHOU | 2010 Global Marketing Conference | | | |
14 | 2010 | The Optimal Strategy of Complementary Good for Duopoly Firms | SHAN-YU CHOU ; Chyi-Mei Chen; Ho-Lin Tsai | | | | |
15 | 2010 | The Optimal Product Line Design in the Presence of Targeted and In-Store Advertising | SHAN-YU CHOU ; Chyi-Mei Chen | | | | |
16 | 2010 | A Theory of Price Dealing with Asymmetric Information | Wu, I-Huei; Chyi-Mei Chen; SHAN-YU CHOU | 2010 INFORMS Marketing | | | |
17 | 2010 | 目標廣告下獨佔廠商之最適垂直產品線與媒體策略 | 陳其美 ; 周善瑜 ; 吳奕慧; 林怡伶 | 管理學報 | | | |
18 | 2009 | Private labels and new product development | CHEN CHYI-MEI ; SHAN-YU CHOU ; Hsiao L.; Wu I.-H. | Marketing Letters | | | |
19 | 2009 | 網路興起對雙占廠商產品差異化決策、定價策略與社會福利之影響 | 陳其美 ; 周善瑜 ; 吳奕慧; 謝旻錡 | 臺大管理論叢 | | | |
20 | 2008 | Double Couponing as Commitment to Gain Bargaining Power within a Distribution Channel | Chen, Chyi-Mei; SHAN-YU CHOU ; Chi-Cheng Wu | 2008 INFORMS Annual Meeting | | | |
21 | 2008 | Coupons and Rebates: An Incentive-based Theory of Promotion Instruments | Chen, Chyi-Mei; SHAN-YU CHOU ; Lu Hsiao | 2008 INFORMS Annual Meeting | | | |
22 | 2008 | Optimal Dynamic Pricing and Return Policies in Holiday Seasons | SHAN-YU CHOU ; Chyi-Mei Chen; Pei-Jone Hsueh | 2008 Marketing Science Conference | | | |
23 | 2008 | Individual Marketing, Product Differentiation and Tacit Collusion with Unobservable Demands | Chen, Chyi-Mei; SHAN-YU CHOU ; I-Huei Wu | 2008 Marketing Science Conference | | | |
24 | 2007 | A Theory of Financial Leverage and Price Competition for a Retailing Industry | Chen, Chyi-Mei; Chia-Hui Chen; SHAN-YU CHOU | 2007 FMA Annual Meeting | | | |
25 | 2007 | 雙佔廠商的最適互補品策略 | 周善瑜 | | | | |
26 | 2007 | 廠商面臨線上轉售市場時之最適廣告與產品線策略 | 周善瑜 | | | | |
27 | 2007 | How to Increase the Sales Volume of Private Label by a Well Designed DM? – Effects of Choice Set on Purchase Intention and Choice of Private Label | Wu, I-Huei; SHAN-YU CHOU ; Ning-Hsiu Su | 2007 Academy of Marketing Science World Marketing Congress | | | |
28 | 2007 | The Optimal Generic Advertising and Brand Advertising Strategies for Duopolistic Firms | SHAN-YU CHOU ; Chyi-Mei Chen; Yong-Sheng Ku | 2007 Marketing Science Conference | | | |
29 | 2007 | A Positive Theory of Private Labels: Signalling, Channel Miscoordination and Product Discrimination | Chen, Chyi-Mei; SHAN-YU CHOU ; I-Huei Wu | Second Workshop on Game Theory in Marketing | | | |
30 | 2007 | The Optimal Product Design and Channel Strategies When the Internet Consumers Have a High Valuation | Hsiao, Lu; SHAN-YU CHOU | 2007 Marketing Science Conference | | | |
31 | 2007 | 競爭廠商之產品策略與網路通路策略 | 陳其美 ; 周善瑜 ; 蕭櫓; 陳碧麗 | 管理學報 | | | |
32 | 2006 | Double Couponing as Commitment to Gain Bargaining Power within a Distribution Channel | CHEN CHYI-MEI ; SHAN-YU CHOU ; Chi-Cheng Wu | 2006 Marketing Science Conference | | | |
33 | 2006 | Optimal Advertising Strategies under Debt Financing | Hsiao, Lu; SHAN-YU CHOU ; CHEN CHYI-MEI | 2006 Marketing Science Conference | | | |
34 | 2006 | Communication Strategies and Product Design on the Dual Channels | Wu, I-Huei; SHAN-YU CHOU ; Ning-Hsiu Su | 2006 Marketing Science Conference | | | |
35 | 2006 | Downward Line Extension as a Means of Entry Deterrence | Wu, Chi-Cheng; SHAN-YU CHOU | 2006 Marketing Science Conference | | | |
36 | 2006 | 網際網路興起對廠商產品差異化決策與定價策略之影響 | 周善瑜 ; 謝旻錡; 吳奕慧 | 2006網路與產業經濟研討會 | | | |
37 | 2006 | 個別化行銷下的最適折價券與產品線設計 | 周善瑜 ; 陳其美 ; 戴翊亘 | 管理學報 | 0 | 0 | |
38 | 2006 | A Comment on "Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters" | Chou, Shan-Yu ; Wu, Chi-Cheng | Marketing Science | 6 | 4 | |
39 | 2006 | 廠商在舉債情況下之最適銷售促銷組合 | 周善瑜 | | | | |
40 | 2006 | Target Marketing in a Distribution Channel: Implications for Manufacturer Returns Policy | Jeng, Shih-Ping; Chou, Shan-Yu | Journal of Management | 0 | 0 | |
41 | 2006 | 網際網路興起對數位產品獨佔廠商產品決策與通路策略之影響 | 周善瑜 ; 張智勇; 蕭櫓 | 中山管理評論 | | | |
42 | 2005 | The Firm’s Optimal Product Line Design under Debt Financing | SHAN-YU CHOU ; Lu Hsiao | 2005企業管理學術論壇暨研討會 | | | |
43 | 2005 | The Firm' s Optimal Product Line Design under Debt Financing | Chou, Shan-Yu ; Hsiao, Lu | 2005台灣行銷研討會 | | | |
44 | 2005 | The Optimal Design of Financial Contract and Product Line in the Presence of Demand Uncertainty and Costly State Verification | Hsiao, Lu; CHEN CHYI-MEI ; SHAN-YU CHOU | 2005現代財務論壇學術研討會 | | | |
45 | 2005 | The Firm’ s Optimal Product Line Design under Debt Financing | SHAN-YU CHOU ; Hsiao, Lu | 2005台灣行銷研討會 | | | |
46 | 2005 | Must Competition Reduce Program Quality in a Television Broadcasting Industry?" | SHAN-YU CHOU ; Chi-Cheng Wu | Marketing Science | | | |
47 | 2005 | 網路興起對品牌競爭廠商獨家與共同經銷決策影響之研究 | 周善瑜 ; 蕭櫓 | 管理學報 | 0 | 0 | |
48 | 2005 | 私有品牌與全國性品牌間之競爭與合作 | 周善瑜 | | | | |
49 | 2004 | A Theory of Financial Leverage and Price Competition for a Retailing Industry | Chen, Chia-Hui; SHAN-YU CHOU | The 12th Conference of the Theories and Practices of Securities and Financial Markets | | | |
50 | 2004 | 個人行銷下廠商之最適通路與產品策略 | 周善瑜 | | | | |
51 | 2003 | 製造商利用私有品牌整合通路上下游利益之研究 | 周善瑜 | | | | |
52 | 2003 | 獨佔廠商品牌形象與最適產品線延伸策略 | 周善瑜 ; 吳基逞 | 管理學報 | | | |
53 | 2002 | 網路通路對品牌競爭廠商獨家與共同經銷決策影響之研究 | 周善瑜 ; 蕭櫓 | 第一屆行銷領域博士教育發展研討會 | | | |
54 | 2002 | Brand Equity: Definition, Valuation and Equilibrium Efficiency in a Duopolistic Industry | Chou, Shan-Yu | 台灣管理學刊 | 0 | 0 | |
55 | 2002 | 以網際網路區別消費者之最適通路設計 | SHAN-YU CHOU ; 周善瑜 ; 楊欣怡 | 管理學報 | | | |
56 | 2002 | A theory of common dealing with Internet as an innovative distribution channel | Chen, C.-M.; SHAN-YU CHOU ; Lu Hsiao | 2002 The Second International Conference of Electronic Business in Taipei | | | |
57 | 2002 | 製造商的退貨策略與產品線設計 | 周善瑜 ; 鄭士蘋 | 臺大管理論叢 | | | |
58 | 2001 | The Optimal Coupon Strategy with Internet | CHEN CHYI-MEI ; SHAN-YU CHOU ; Yu-Hsiu Chiou; Chi-Cheng Wu | 2001 International Conference of Electronic Business | | | |
59 | 2001 | 網路通路興起前後,製造商最適通路設計之研究 | 周善瑜 | | | | |
60 | 2000 | 有線電視產業系統業者頻道組合與訂價策略之研究 | 周善瑜 ; 吳基逞 | 管理學報 | | | |
61 | 1999 | Complaint Management and Cross-Customer Interference in Service Process When Quality Depends on Server’s Competency | SHAN-YU CHOU ; Chyi-Mei Chen | 1999 Marketing Science Conference | | | |
62 | 1999 | Complaint Management and Cross-Customer Interference in Service Process When Quality Depends on Server’ s Competency | SHAN-YU CHOU ; CHEN CHYI-MEI | 1999 Marketing Science at Rutgers University | | | |
63 | 1999 | 聯合品牌策略:整合供應商及製造商的利益 | 周善瑜 | | | | |
64 | 1999 | Linear Pricing in Optimal Channel Promotion Contracts: A Theory of Simplicity Based on Contract Incompleteness | Chou, Shan-Yu ; Chen, Chyi-Mei | 1999 Regional Economic Conference | | | |
65 | 1998 | Optimal Manufacture’s Promotion Design with Retailers’ Incentive Problems | SHAN-YU CHOU ; Chyi-Mei Chen | 1998 Marketing Science Conference | | | |
66 | 1997 | Price-Format Signaling: To Haggle or to Hold Firm? | SHAN-YU CHOU | 1997 AMA Winter Educators’ Conference | | | |
67 | 1997 | Price Format Signaling: To Haggle or to Hold Firm | Chou, Shan-Yu, ; Chyi-Mei Chen | Marketing Theory and Applications | | | |
68 | 1997 | 零售商道德風險下製造商最適促銷策略之設計 | 周善瑜 | | | | |
69 | 1997 | Retail Price Coordination to Create Framing Effects | SHAN-YU CHOU ; Chi-Mei Chen | 1997 Marketing Science Conference | | | |
70 | 1996 | The Optimal Promotion Strategies of Manufacturers: To Pull or To Push? | SHAN-YU CHOU | 1996 Marketing Science Conference | | | |
71 | 1995 | Exclusive-Dealing and Retailers’ Incentives of Promoting Private Labels | SHAN-YU CHOU | 1995 Marketing Science Conference | | | |
72 | 1995 | 品牌權益之評價模式 | 周善瑜 | | | | |
73 | 1994 | Brand Equity as Real Option Premium | SHAN-YU CHOU | 1994 Marketing Science Conference | | | |
74 | 1994 | 不二價制度適合性之研究 | 周善瑜 | | | | |
75 | 1993 | Brand Equity or Establishing a New Brand :An Analytic Framework | SHAN-YU CHOU | Management Seminar of 1993 | | | |
76 | 1992 | The Optimal Product Assortment and Pricing Strategies of Retailers | SHAN-YU CHOU | Marketing Seminar Spring of 1992 at the University of Chicago | | | |
77 | 1990 | Dealing, Demand Fluctuation and the Business Size of Retailer | Chou, Shan-Yu | Marketing Seminar in University of | | | |
78 | 1985 | 組合商品訂價模式之研究 | 周善瑜 | 管理評論 | | | |