第 1 到 10 筆結果,共 10 筆。
公開日期 | 標題 | 作者 | 來源出版物 | scopus | WOS | 全文 | |
---|---|---|---|---|---|---|---|
1 | 2010 | Communication and Product Line Design with Dual Channels | Wu, I-Huei; SHAN-YU CHOU ; Chyi-Mei Chen; Ning-Hsiu Su | 2010 Global Marketing Conference | |||
2 | 2010 | A Theory of e-Coupon Strategy with Asymmetric Information | Wu, I-Huei; Chyi-Mei Chen; SHAN-YU CHOU | 2010 Global Marketing Conference | |||
3 | 2010 | The Optimal Strategy of Complementary Good for Duopoly Firms | SHAN-YU CHOU ; Chyi-Mei Chen; Ho-Lin Tsai | ||||
4 | 2010 | The Optimal Product Line Design in the Presence of Targeted and In-Store Advertising | SHAN-YU CHOU ; Chyi-Mei Chen | ||||
5 | 2010 | A Theory of Price Dealing with Asymmetric Information | Wu, I-Huei; Chyi-Mei Chen; SHAN-YU CHOU | 2010 INFORMS Marketing | |||
6 | 2008 | Optimal Dynamic Pricing and Return Policies in Holiday Seasons | SHAN-YU CHOU ; Chyi-Mei Chen; Pei-Jone Hsueh | 2008 Marketing Science Conference | |||
7 | 2007 | The Optimal Generic Advertising and Brand Advertising Strategies for Duopolistic Firms | SHAN-YU CHOU ; Chyi-Mei Chen; Yong-Sheng Ku | 2007 Marketing Science Conference | |||
8 | 1999 | Complaint Management and Cross-Customer Interference in Service Process When Quality Depends on Server’s Competency | SHAN-YU CHOU ; Chyi-Mei Chen | 1999 Marketing Science Conference | |||
9 | 1998 | Optimal Manufacture’s Promotion Design with Retailers’ Incentive Problems | SHAN-YU CHOU ; Chyi-Mei Chen | 1998 Marketing Science Conference | |||
10 | 1997 | Price Format Signaling: To Haggle or to Hold Firm | Chou, Shan-Yu, ; Chyi-Mei Chen | Marketing Theory and Applications |