第 1 到 18 筆結果,共 18 筆。
公開日期 | 標題 | 作者 | 來源出版物 | scopus | WOS | 全文 | |
---|---|---|---|---|---|---|---|
1 | 1999 | Complaint Management and Cross-Customer Interference in Service Process When Quality Depends on Server’s Competency | Chou, Shan-Yu; Chyi-Mei Chen; SHAN-YU CHOU | 1999 Marketing Science Conference | |||
2 | 1999 | Complaint Management and Cross-Customer Interference in Service Process When Quality Depends on Server’ s Competency | Chou, Shan-Yu; Chen, Chyi-Mei; SHAN-YU CHOU ; CHEN CHYI-MEI | 1999 Marketing Science at Rutgers University | |||
3 | 1999 | 聯合品牌策略:整合供應商及製造商的利益 | 周善瑜 | ||||
4 | 1999 | Linear Pricing in Optimal Channel Promotion Contracts: A Theory of Simplicity Based on Contract Incompleteness | Chou, Shan-Yu ; Chen, Chyi-Mei | 1999 Regional Economic Conference | |||
5 | 1998 | Optimal Manufacture’s Promotion Design with Retailers’ Incentive Problems | Chou, Shan-Yu; Chyi-Mei Chen; SHAN-YU CHOU | 1998 Marketing Science Conference | |||
6 | 1997 | Price-Format Signaling: To Haggle or to Hold Firm? | Shan-Yu Chou; SHAN-YU CHOU | 1997 AMA Winter Educators’ Conference | |||
7 | 1997 | Price Format Signaling: To Haggle or to Hold Firm | Chou, Shan-Yu, ; Chyi-Mei Chen | Marketing Theory and Applications | |||
8 | 1997 | Retail Price Coordination to Create Framing Effects | Chou, Shan-Yu; Chi-Mei Chen; SHAN-YU CHOU | 1997 Marketing Science Conference | |||
9 | 1997 | 零售商道德風險下製造商最適促銷策略之設計 | 周善瑜 | ||||
10 | 1996 | The Optimal Promotion Strategies of Manufacturers: To Pull or To Push? | Shan-Yu Chou; SHAN-YU CHOU | 1996 Marketing Science Conference | |||
11 | 1995 | Exclusive-Dealing and Retailers’ Incentives of Promoting Private Labels | Shan-Yu Chou; SHAN-YU CHOU | 1995 Marketing Science Conference | |||
12 | 1995 | 品牌權益之評價模式 | 周善瑜 | ||||
13 | 1994 | Brand Equity as Real Option Premium | Shan-Yu Chou; SHAN-YU CHOU | 1994 Marketing Science Conference | |||
14 | 1994 | 不二價制度適合性之研究 | 周善瑜 | ||||
15 | 1993 | Brand Equity or Establishing a New Brand :An Analytic Framework | Shan-Yu Chou; SHAN-YU CHOU | Management Seminar of 1993 | |||
16 | 1992 | The Optimal Product Assortment and Pricing Strategies of Retailers | Shan-Yu Chou; SHAN-YU CHOU | Marketing Seminar Spring of 1992 at the University of Chicago | |||
17 | 1990 | Dealing, Demand Fluctuation and the Business Size of Retailer | Chou, Shan-Yu | Marketing Seminar in University of | |||
18 | 1985 | 組合商品訂價模式之研究 | 周善瑜 | 管理評論 |