第 1 到 60 筆結果,共 60 筆。
公開日期 | 標題 | 作者 | 來源出版物 | scopus | WOS | 全文 | |
---|---|---|---|---|---|---|---|
1 | 2019 | 廣告媒體與消費者資訊結構對製造商均衡價格及廣告策略之影響 | 陳其美 ; 周善瑜 ; 黃仕宗; 曾慧玟 | 臺大管理論叢 | 0 | 1 | |
2 | 2018 | Learning to recognize transient sound events using attentional supervision | SHAN-YU CHOU ; JYH-SHING JANG ; YI-HSUAN YANG | IJCAI International Joint Conference on Artificial Intelligence | 19 | 0 | |
3 | 2013 | 共同零售通路下,雙佔製造商之均衡產業廣告與品牌廣告策略 | 周善瑜(Shan-Yu Chou); 陳其美(Chyi-Mei Chen); 潘巧文(Chiao-Wen Pan); SHAN-YU CHOU | 管理學報 | 0 | 0 | |
4 | 2013 | 禮物購買需求對製造商最適產品線設計之影響 | 陳其美(Chyi-Mei Chen) ; 周善瑜(Shan-Yu Chou) ; 黃仕宗(Shih-Tsung Huang) | 臺大管理論叢 | 0 | 0 | |
5 | 2012 | The Optimal Individual Marketing Strategies in Imperfect Competition in the Presence of the Internet | Shan-Yu Chou; SHAN-YU CHOU | 2012 INFORMS Marketing Science Conference | |||
6 | 2012 | The Equilibrium Channel and Advertising Strategies for Duopolistic Retailers | Shan-Yu Chou; SHAN-YU CHOU | 2012 INFORMS Marketing Science Conference | |||
7 | 2012 | 網際網路與消費者結構對廠商最適通路設計之影響 | 周善瑜; 陳其美; 陳怡如; SHAN-YU CHOU | 管理學報 | |||
8 | 2012 | 折價券轉售市場對製造商最適訂價、促銷與產品策略之影響 | 陳其美(Chyi-Mei Chen); 周善瑜(Shan-Yu Chou); 張奕虹(I-Hung Chang); 蔡依琳(Yi-Lin Tsai); SHAN-YU CHOU | 臺大管理論叢 | 0 | 0 | |
9 | 2012 | 不對稱資訊下雙產品獨占廠商最適定價機制選擇:序列定價與組合定價 | 陳其美(Chyi-Mei Chen); 周善瑜(Shan-Yu Chou); 吳惠婷(Hui-Ting Wu); SHAN-YU CHOU | 管理學報 | 0 | 0 | |
10 | 2012 | 網際網路與消費者結構對廠商通路策略之影響 | 周善瑜(Shan-Yu Chou); 陳其美(Chyi-Mei Chen); 陳恰如(I-Ju Chen); SHAN-YU CHOU | 管理學報 | 0 | 0 | |
11 | 2011 | Information Sharing and New Product Development in a Non-integrated Distribution Channel | Shan-Yu Chou; SHAN-YU CHOU | 2011 INFORMS Marketing | |||
12 | 2010 | A Theory of e-Coupon Strategy with Asymmetric Information | Wu, I-Huei; Chyi-Mei Chen; Shan-Yu Chou; SHAN-YU CHOU | 2010 Global Marketing Conference | |||
13 | 2010 | Communication and Product Line Design with Dual Channels | Wu, I-Huei; Shan-Yu Chou; Chyi-Mei Chen; Ning-Hsiu Su; SHAN-YU CHOU | 2010 Global Marketing Conference | |||
14 | 2010 | The Optimal Strategy of Complementary Good for Duopoly Firms | Chou, Shan-Yu; Chyi-Mei Chen; Ho-Lin Tsai; SHAN-YU CHOU | ||||
15 | 2010 | The Optimal Product Line Design in the Presence of Targeted and In-Store Advertising | Chou, Shan-Yu; Chyi-Mei Chen; SHAN-YU CHOU | ||||
16 | 2010 | A Theory of Price Dealing with Asymmetric Information | Wu, I-Huei; Chyi-Mei Chen; Shan-Yu Chou; SHAN-YU CHOU | 2010 INFORMS Marketing | |||
17 | 2010 | 目標廣告下獨佔廠商之最適垂直產品線與媒體策略 | 陳其美(Chyi-Mei Chen); 周善瑜(Shan-Yu Chou); 吳奕慧(I-Huei Wu); 林怡伶(Yi-Ling Lin); SHAN-YU CHOU | 管理學報 | 0 | 0 | |
18 | 2009 | 網路興起對雙占廠商產品差異化決策、定價策略與社會福利之影響 | 陳其美(Chyi-Mei Chen); 周善瑜(Shan-Yu Chou); 吳奕慧(I-Huei Wu); 謝旻錡(Min-Chi Hsieh); SHAN-YU CHOU | 臺大管理論叢 | 0 | 0 | |
19 | 2009 | Private labels and new product development | Chen C.-M.; Chou S.-Y.; Hsiao L.; Wu I.-H.; SHAN-YU CHOU ; CHYI-MEI CHEN | Marketing Letters | 9 | 4 | |
20 | 2008 | Coupons and Rebates: An Incentive-based Theory of Promotion Instruments | Chen, Chyi-Mei; Shan-Yu Chou; Lu Hsiao; SHAN-YU CHOU | 2008 INFORMS Annual Meeting | |||
21 | 2008 | Double Couponing as Commitment to Gain Bargaining Power within a Distribution Channel | Chen, Chyi-Mei; Shan-Yu Chou; Chi-Cheng Wu; SHAN-YU CHOU | 2008 INFORMS Annual Meeting | |||
22 | 2008 | Individual Marketing, Product Differentiation and Tacit Collusion with Unobservable Demands | Chen, Chyi-Mei; Shan-Yu Chou; I-Huei Wu; SHAN-YU CHOU | 2008 Marketing Science Conference | |||
23 | 2008 | Optimal Dynamic Pricing and Return Policies in Holiday Seasons | Chou, Shan-Yu; Chyi-Mei Chen; Pei-Jone Hsueh; SHAN-YU CHOU | 2008 Marketing Science Conference | |||
24 | 2007 | A Theory of Financial Leverage and Price Competition for a Retailing Industry | Chen, Chyi-Mei; Chia-Hui Chen; Shan-Yu Chou; SHAN-YU CHOU | 2007 FMA Annual Meeting | |||
25 | 2007 | 雙佔廠商的最適互補品策略 | 周善瑜 | ||||
26 | 2007 | 廠商面臨線上轉售市場時之最適廣告與產品線策略 | 周善瑜 | ||||
27 | 2007 | How to Increase the Sales Volume of Private Label by a Well Designed DM? – Effects of Choice Set on Purchase Intention and Choice of Private Label | Wu, I-Huei; Shan-Yu Chou; Ning-Hsiu Su; SHAN-YU CHOU | 2007 Academy of Marketing Science World Marketing Congress | |||
28 | 2007 | The Optimal Generic Advertising and Brand Advertising Strategies for Duopolistic Firms | Chou, Shan-Yu; Chyi-Mei Chen; Yong-Sheng Ku; SHAN-YU CHOU | 2007 Marketing Science Conference | |||
29 | 2007 | A Positive Theory of Private Labels: Signalling, Channel Miscoordination and Product Discrimination | Chen, Chyi-Mei; Shan-Yu Chou; I-Huei Wu; SHAN-YU CHOU | Second Workshop on Game Theory in Marketing | |||
30 | 2007 | The Optimal Product Design and Channel Strategies When the Internet Consumers Have a High Valuation | Hsiao, Lu; Shan-Yu Chou; SHAN-YU CHOU | 2007 Marketing Science Conference | |||
31 | 2007 | 競爭廠商之產品策略與網路通路策略 | 陳其美(Chyi-Mei Chen); 周善瑜(Shan-Yu Chou); 蕭櫓(Lu Hsiao); 陳碧麗(Pi-Li Chen); SHAN-YU CHOU | 管理學報 | 0 | 0 | |
32 | 2006 | Communication Strategies and Product Design on the Dual Channels | Wu, I-Huei, Shan-Yu Chou,; Ning-Hsiu SuWu, I-Huei; Shan-Yu Chou; Ning-Hsiu Su; SHAN-YU CHOU | 2006 Marketing Science Conference | |||
33 | 2006 | Downward Line Extension as a Means of Entry Deterrence | Wu, Chi-Cheng; Shan-Yu Chou; SHAN-YU CHOU | 2006 Marketing Science Conference | |||
34 | 2006 | Double Couponing as Commitment to Gain Bargaining Power within a Distribution Channel | Chen, Chyi-Mei ; Shan-Yu Chou; Chi-Cheng Wu; SHAN-YU CHOU | 2006 Marketing Science Conference | |||
35 | 2006 | Optimal Advertising Strategies under Debt Financing | Hsiao, Lu; Shan-Yu Chou; Chyi-Mei Chen ; SHAN-YU CHOU | 2006 Marketing Science Conference | |||
36 | 2006 | 網際網路興起對廠商產品差異化決策與定價策略之影響 | 周善瑜; 謝旻錡; 吳奕慧; SHAN-YU CHOU | 2006網路與產業經濟研討會 | |||
37 | 2006 | 個別化行銷下的最適折價券與產品線設計 | 周善瑜 ; 陳其美 ; 戴翊亘 | 管理學報 | 0 | 0 | |
38 | 2006 | 網際網路興起對數位產品獨佔廠商產品決策與通路策略之影響 | 周善瑜(Shan-Yu Chou); 張智勇(Chih-Yung Chang); 蕭櫓(Lu Hsiao); SHAN-YU CHOU | 中山管理評論 | 0 | 0 | |
39 | 2006 | Target Marketing in a Distribution Channel: Implications for Manufacturer Returns Policy | Jeng, Shih-Ping; Chou, Shan-Yu | Journal of Management | 0 | 0 | |
40 | 2006 | 廠商在舉債情況下之最適銷售促銷組合 | 周善瑜 | ||||
41 | 2006 | A Comment on "Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters" | Chou, Shan-Yu ; Wu, Chi-Cheng | Marketing Science | 6 | 4 | |
42 | 2005 | The Firm’s Optimal Product Line Design under Debt Financing | Chou, Shan-Yu; Lu Hsiao; SHAN-YU CHOU | 2005企業管理學術論壇暨研討會 | |||
43 | 2005 | The Optimal Design of Financial Contract and Product Line in the Presence of Demand Uncertainty and Costly State Verification | Hsiao, Lu; Chyi-Mei Chen; Shan-Yu Chou; SHAN-YU CHOU ; Chen, Chyi-Mei | 2005現代財務論壇學術研討會 | |||
44 | 2005 | The Firm’ s Optimal Product Line Design under Debt Financing | Chou, Shan-Yu; Hsiao, Lu; SHAN-YU CHOU | 2005台灣行銷研討會 | |||
45 | 2005 | The Firm' s Optimal Product Line Design under Debt Financing | Chou, Shan-Yu ; Hsiao, Lu | 2005台灣行銷研討會 | |||
46 | 2005 | Must Competition Reduce Program Quality in a Television Broadcasting Industry?" | Chou Shan-Yu; Chi-Cheng Wu; SHAN-YU CHOU | Marketing Science | |||
47 | 2005 | 網路興起對品牌競爭廠商獨家與共同經銷決策影響之研究 | 周善瑜 ; 蕭櫓 | 管理學報 | 0 | 0 | |
48 | 2005 | 私有品牌與全國性品牌間之競爭與合作 | 周善瑜 | ||||
49 | 2004 | A Theory of Financial Leverage and Price Competition for a Retailing Industry | Chen, Chia-Hui; Shan-Yu Chou; SHAN-YU CHOU | The 12th Conference of the Theories and Practices of Securities and Financial Markets | |||
50 | 2004 | 個人行銷下廠商之最適通路與產品策略 | 周善瑜 | ||||
51 | 2003 | 獨佔廠商品牌形象與最適產品線延伸策略 | 周善瑜(Shan-Yu Chou); 吳基逞(Chi-Cheng Wu); SHAN-YU CHOU | 管理學報 | 0 | 0 | |
52 | 2003 | 製造商利用私有品牌整合通路上下游利益之研究 | 周善瑜 | ||||
53 | 2002 | 網路通路對品牌競爭廠商獨家與共同經銷決策影響之研究 | 周善瑜 ; 蕭櫓 | 第一屆行銷領域博士教育發展研討會 | |||
54 | 2002 | Brand Equity: Definition, Valuation and Equilibrium Efficiency in a Duopolistic Industry | Chou, Shan-Yu | 台灣管理學刊 | 0 | 0 | |
55 | 2002 | 製造商的退貨策略與產品線設計 | 周善瑜(Shan-Yu Chou); 鄭士蘋(Shih-Ping Jeng); SHAN-YU CHOU | 臺大管理論叢 | 0 | 0 | |
56 | 2002 | A theory of common dealing with Internet as an innovative distribution channel | Chen, C.-M.; S.-Y. Chou; Lu Hsiao; SHAN-YU CHOU | 2002 The Second International Conference of Electronic Business in Taipei | |||
57 | 2002 | 以網際網路區別消費者之最適通路設計 | SHAN-YU CHOU ; 周善瑜 ; 楊欣怡 | 管理學報 | |||
58 | 2001 | The Optimal Coupon Strategy with Internet | Chen, Chyi-Mei ; Shan-Yu Chou; Yu-Hsiu Chiou; Chi-Cheng Wu; SHAN-YU CHOU | 2001 International Conference of Electronic Business | |||
59 | 2001 | 網路通路興起前後,製造商最適通路設計之研究 | 周善瑜 | ||||
60 | 2000 | 有線電視產業系統業者頻道組合與訂價策略之研究 | 周善瑜 ; 吳基逞 | 管理學報 |