| 公開日期 | 標題 | 作者 | 來源出版物 | scopus | WOS | 全文 |
1 | 2021 | Do fast fashion consumers prefer foreign brands? The moderating roles of sensory perception and consumer personality on purchase intentions | Liu S.-F; Lee H.-C; NAI-HWA LIEN | Asia Pacific Management Review | | | |
2 | 2018 | Consumer evaluations of service co-branding | Chen C.-W.; NAI-HWA LIEN | Service Industries Journal | | | |
3 | 2017 | Social media and marketing effectiveness | Chen C.-W.; NAI-HWA LIEN | Asia Pacific Management Review | | | |
4 | 2014 | Launch tactics and product cannibalization in high technology markets | NAI-HWA LIEN | 2014 Global Marketing Conference | | | |
5 | 2014 | Effects of SMS teaser ads on product curiosity | Chou H.-Y.; NAI-HWA LIEN | International Journal of Mobile Communications | | | |
6 | 2014 | Old Songs Never Die: Advertising Effects of Evoking Nostalgia With Popular Songs | Chou H.-Y.; NAI-HWA LIEN | Journal of Current Issues and Research in Advertising | | | |
7 | 2013 | Narrative Ads: Argument Strength and Story Format Effects | NAI-HWA LIEN ; Chen Y.-L. | Journal of Business Research | | | |
8 | 2013 | The effects of appeal types and candidates' poll rankings in negative political advertising | Chou H.-Y.; NAI-HWA LIEN | Asian Journal of Communication | | | |
9 | 2013 | Technological opportunism and firm performance: Moderating contexts | Chen C.-W.; NAI-HWA LIEN | Journal of Business Research | | | |
10 | 2012 | The effects of incentive types and appeal regulatory framing in travel advertising | Chou H.-Y.; NAI-HWA LIEN | Service Industries Journal | | | |
11 | 2012 | Advertising Effectiveness and the Match-Up Hypothesis: Examining Spokesperson Sex, Attractiveness Type, and Product Image | NAI-HWA LIEN ; Chou H.-Y.; Chang C.-H. | Journal of Current Issues and Research in Advertising | | | |
12 | 2011 | The Moderating Effects of Guilt, Self-Control, and Temporal Distance on Consumer Preference toward Premium-Based Promotions | NAI-HWA LIEN ; Chien-Wei Chen; Yu-Hsin Chung; Hsui-Fen Chien | 18th International Conference on Retailing and Consumer Services Science | | | |
13 | 2011 | The antecedents and belief-polarized effects of thought confidence | Chou H.-Y.; NAI-HWA LIEN ; Liang K.-Y. | Journal of Psychology: Interdisciplinary and Applied | | | |
14 | 2011 | What does a negative political ad really say? the effects of different content dimensions | Chou H.-Y.; NAI-HWA LIEN | Journal of Marketing Communications | | | |
15 | 2010 | Advertising effects of songs' nostalgia and lyrics' relevance | Chou H.-Y.; NAI-HWA LIEN | Asia Pacific Journal of Marketing and Logistics | | | |
16 | 2010 | A Resource-Based View of Marketing Communications for International Product Launch | Chen, Chien-Wei; NAI-HWA LIEN | International Conference on Business and Information | | | |
17 | 2010 | The Effects of Electronic Word of Mouth on Attitude Adjustment and Change: The Moderating Role of Need for Cognition | NAI-HWA LIEN ; Yi-Ling Chen | 2010 INFORM Marketing Science Conference | | | |
18 | 2010 | How do candidate poll ranking and election status affect the effects of negative political advertising? | Chou, Hsuan-Yi; NAI-HWA LIEN | International Journal of Advertising | | 11 | |
19 | 2009 | The Mediating Effect of Membership Customers’ Identification and Commitment on the Relationships between Relationship Marketing Strategy and Relationship Performance: Evidence from a Fitness Club | Kao, Shu-Luan; NAI-HWA LIEN ; Jerome Chih-Lung Chou | 14th Asia Pacific Management Conference | | | |
20 | 2009 | The Moderating Effects of Candidate Characteristics on Negative Political Advertisement | Chou, Hsuan-Yi; NAI-HWA LIEN | American Academy of Advertising 2009 Asia-Pacific Conference | | | |
21 | 2008 | Antecedents and Attitudinal Effects of Thought Confidence | Chou, Hsuan-Yi; NAI-HWA LIEN | 2008 Society for Consumer Psychology Conference | | | |
22 | 2007 | Frequency Program Requirements and Consumers’ Reward Preferences | NAI-HWA LIEN | American Psychological Association 115th Annual Convention | | | |
23 | 2007 | Old Songs Never Die: The Effects of Nostalgic Songs in Television Ads | Chou, Hsuan-Yi; NAI-HWA LIEN | International Conference on Business and Information | | | |
24 | 2006 | The Influence of Webmosphere on Shopping Values and Impulstive Buying Intention | NAI-HWA LIEN ; Shih-Yin Fann | 2006 INFORM Marketing Science Conference | | | |
25 | 1998 | Memory-Based Judgments: The Role of Information Typicality and Processing Ability | NAI-HWA LIEN ; Douglas M. Stayman | Asia-Pacific Advances in Consumer Research | | | |
26 | 1996 | Self-Referencing, Persuasion, and the Role of Affect, | NAI-HWA LIEN ; Douglas M. Stayman | Advances in Consumer Research | | | |