| 公開日期 | 標題 | 作者 | 來源出版物 | scopus | WOS | 全文 |
1 | 2021 | Do fast fashion consumers prefer foreign brands? The moderating roles of sensory perception and consumer personality on purchase intentions | Liu S.-F; Lee H.-C; NAI-HWA LIEN | Asia Pacific Management Review | | | |
2 | 2020 | Fear of Product Obsolescence and Intention to Upgrade | 陳建維; 練乃華 | 中山管理評論 | | | |
3 | 2018 | Consumer evaluations of service co-branding | Chen C.-W.; NAI-HWA LIEN | Service Industries Journal | | | |
4 | 2017 | Social media and marketing effectiveness | Chen C.-W.; NAI-HWA LIEN | Asia Pacific Management Review | | | |
5 | 2014 | Launch tactics and product cannibalization in high technology markets | NAI-HWA LIEN | 2014 Global Marketing Conference | | | |
6 | 2014 | Effects of SMS teaser ads on product curiosity | Chou H.-Y.; NAI-HWA LIEN | International Journal of Mobile Communications | | | |
7 | 2014 | Old Songs Never Die: Advertising Effects of Evoking Nostalgia With Popular Songs | Chou H.-Y.; NAI-HWA LIEN | Journal of Current Issues and Research in Advertising | | | |
8 | 2013 | Narrative Ads: Argument Strength and Story Format Effects | NAI-HWA LIEN ; Chen Y.-L. | Journal of Business Research | | | |
9 | 2013 | The effects of appeal types and candidates' poll rankings in negative political advertising | Chou H.-Y.; NAI-HWA LIEN | Asian Journal of Communication | | | |
10 | 2013 | Technological opportunism and firm performance: Moderating contexts | Chen C.-W.; NAI-HWA LIEN | Journal of Business Research | | | |
11 | 2012 | The effects of incentive types and appeal regulatory framing in travel advertising | Chou H.-Y.; NAI-HWA LIEN | Service Industries Journal | | | |
12 | 2012 | Advertising Effectiveness and the Match-Up Hypothesis: Examining Spokesperson Sex, Attractiveness Type, and Product Image | NAI-HWA LIEN ; Chou H.-Y.; Chang C.-H. | Journal of Current Issues and Research in Advertising | | | |
13 | 2012 | 當簡訊遇上前導:品牌熟悉度、互動性、個人化、誘因之好奇效果 | 周軒逸; 練乃華 | 臺大管理論叢 | | | |
14 | 2012 | 產品來源國聯想與廣告內容不一致之廣告效果 | 林正士; 周軒逸; 練乃華 | 管理與系統 | | | |
15 | 2011 | 部落格迴響一致性對讀者態度之影響 | 周軒逸; 陳怡伶; 練乃華 | 管理評論 | | | |
16 | 2011 | The Moderating Effects of Guilt, Self-Control, and Temporal Distance on Consumer Preference toward Premium-Based Promotions | NAI-HWA LIEN ; Chien-Wei Chen; Yu-Hsin Chung; Hsui-Fen Chien | 18th International Conference on Retailing and Consumer Services Science | | | |
17 | 2011 | The antecedents and belief-polarized effects of thought confidence | Chou H.-Y.; NAI-HWA LIEN ; Liang K.-Y. | Journal of Psychology: Interdisciplinary and Applied | | | |
18 | 2011 | What does a negative political ad really say? the effects of different content dimensions | Chou H.-Y.; NAI-HWA LIEN | Journal of Marketing Communications | | | |
19 | 2011 | 另類廣告不一致:品牌來源國與品牌消費文化定位之觀點 | 林正士; 練乃華 ; 周軒逸 | 廣告學研究 | | | |
20 | 2010 | 你今天blog了嗎:部落格電影口碑之信任效果研究 | 周軒逸; 陳怡伶; 練乃華 | 電子商務學報 | | | |
21 | 2010 | Advertising effects of songs' nostalgia and lyrics' relevance | Chou H.-Y.; NAI-HWA LIEN | Asia Pacific Journal of Marketing and Logistics | | | |
22 | 2010 | A Resource-Based View of Marketing Communications for International Product Launch | Chen, Chien-Wei; NAI-HWA LIEN | International Conference on Business and Information | | | |
23 | 2010 | The Effects of Electronic Word of Mouth on Attitude Adjustment and Change: The Moderating Role of Need for Cognition | NAI-HWA LIEN ; Yi-Ling Chen | 2010 INFORM Marketing Science Conference | | | |
24 | 2010 | How do candidate poll ranking and election status affect the effects of negative political advertising? | Chou, Hsuan-Yi; NAI-HWA LIEN | International Journal of Advertising | | 11 | |
25 | 2010 | 旅遊廣告圖文比例的廣告效果研究:時間和空間距離之干擾 | 周軒逸; 練乃華 | 戶外遊憩研究 | | | |
26 | 2010 | 時間距離對負面競選廣告效果之影響 | 周軒逸; 練乃華 | 臺灣民主季刊 | | | |
27 | 2010 | 又愛又怕的夢幻市場─同性戀廣告效果之研究 | 周軒逸; 練乃華 | 中山管理評論 | | | |
28 | 2009 | The Mediating Effect of Membership Customers’ Identification and Commitment on the Relationships between Relationship Marketing Strategy and Relationship Performance: Evidence from a Fitness Club | Kao, Shu-Luan; NAI-HWA LIEN ; Jerome Chih-Lung Chou | 14th Asia Pacific Management Conference | | | |
29 | 2009 | The Moderating Effects of Candidate Characteristics on Negative Political Advertisement | Chou, Hsuan-Yi; NAI-HWA LIEN | American Academy of Advertising 2009 Asia-Pacific Conference | | | |
30 | 2009 | 會員制關係行銷策略對關係績效之影響:心理態度之中介效果 | 高淑鑾; 練乃華 | 2009行銷學術研討會 | | | |
31 | 2008 | 現任者聲譽對負面競選廣告效果之影響 | 周軒逸; 練乃華 | 政治科學論叢 | 0 | 0 | |
32 | 2008 | The Effects of Service Quality Dimensions on Customer Satisfaction Across Different Service Types: Alternative Differentiation as a Moderator | Lien, Nai-Hwa ; Kao, Shu-Luan | Advances in Consumer Research | | | |
33 | 2008 | Does Firm’s Location Institutionalize Benefit Plans Implementation? Empirical study on Taiwanese Manufacturing Industry" | 李俊賢; 徐木蘭; 練乃華 | 工研院創新與科技管理研討會 | | | |
34 | 2008 | Antecedents and Attitudinal Effects of Thought Confidence | Chou, Hsuan-Yi; NAI-HWA LIEN | 2008 Society for Consumer Psychology Conference | | | |
35 | 2008 | 故事廣告效果之研究 | 陳怡伶; 練乃華 | 2008臺灣大學商學研究所校友學術研討會 | | | |
36 | 2007 | 前導廣告之推出時機與廣告排程效果研究 (新制多年期第2年) | 練乃華 | | | | |
37 | 2007 | 前導廣告之推出時機與廣告排程效果研究 (新制多年期第1年) | 練乃華 | | | | |
38 | 2007 | Frequency Program Requirements and Consumers’ Reward Preferences | NAI-HWA LIEN | American Psychological Association 115th Annual Convention | | | |
39 | 2007 | Old Songs Never Die: The Effects of Nostalgic Songs in Television Ads | Chou, Hsuan-Yi; NAI-HWA LIEN | International Conference on Business and Information | | | |
40 | 2006 | The Impacts of Benefits Plan on Employee Turnover: A Firm Level Analysis Approach on Taiwanese Manufacturing Industry | Lee, Chun-Hsien; Hsu, Mu-Lan; Lien, Nai-Hwa | International Journal of Human Resource Management | 41 | 39 | |
41 | 2006 | The Influence of Webmosphere on Shopping Values and Impulstive Buying Intention | NAI-HWA LIEN ; Shih-Yin Fann | 2006 INFORM Marketing Science Conference | | | |
42 | 2005 | 個人因素在幽默廣告勸服途徑中之角色研究 | 練乃華 ; 蘇文達; 曾杏如 | 行銷科學學報 | | | |
43 | 2005 | 關係結合方式對忠誠度影響效果之研究 | 高淑鑾; 練乃華 | 2005第三屆流通與全球運籌研討會論文集 | | | |
44 | 2005 | 廣告音樂在不同涉入型態下之效果與影響機制 | 彭縱仁; 練乃華 | 管理學報 | 0 | 0 | |
45 | 2005 | 服務業顧客知覺關係狀態與未來關係發展之研究 | 練乃華 ; 高淑鑾 | 管理評論 | 0 | 0 | |
46 | 2003 | 口耳相傳訊息之傳播及對消費者購買行為之影響:文獻回顧與評論 | 練乃華 ; 留淑芳 | 中山管理評論 | | | |
47 | 2003 | 廣告圖片效果中介模式之研究 | 練乃華 ; 留淑芳 | 管理評論 | 0 | 0 | |
48 | 2003 | 網路口耳相傳行為對產品態度形成之影響 | 練乃華 | | | | |
49 | 2003 | 顧客的滿意度與依賴關係對企業的信任-承諾的影響 | 練乃華 ; 高淑鑾 | 第一屆全國當代行銷研討會論文集 | | | |
50 | 2003 | 網路口耳相傳說服效果影響之研究 | 練乃華 ; 留淑芳 | 第二屆服務業行銷暨管理學術研討會論文集 | | | |
51 | 2002 | 個人因素在幽默廣告勸服途徑中之角色研究 | 練乃華 | | | | |
52 | 2001 | Elaboration Likelihood Model in Consumer Research: A Review | Lien, Nai-Hwa | National Science Council Part C: Humanities and Social Sciences | | | |
53 | 2001 | Gender Difference in Persuasibility: The Moderating Role of Product Type and Endorser Expertise | Lien, Nai-Hwa | Sun Yat- Sen Management Review | | | |
54 | 2001 | 產品資訊典型程度對消費者評估過程之影響 | 練乃華 | | | | |
55 | 2001 | 涉入與情緒對廣告圖片勸服過程之影響 | 練乃華 | | | | |