Projects
(Principal Investigator)



Results 1-19 of 19 (Search time: 0.005 seconds).

Start DateTitleP-InvestigatorFunding Organization/經費來源
2020商品優惠適用範圍框架之促銷效果NAI-HWA LIENMinistry of Science and Technology
2019商品優惠適用範圍框架之促銷效果NAI-HWA LIENMinistry of Science and Technology
2018解釋水平與廣闊型vs.限制型折扣框架對價格促銷效果之影響NAI-HWA LIENMinistry of Science and Technology
2017解釋水平對資訊處理策略及消費者決策之影響NAI-HWA LIENMinistry of Science and Technology
2016解釋水平對資訊處理策略及消費者決策之影響NAI-HWA LIENMinistry of Science and Technology
2015廣告圖片視角之說服效果與作用機制NAI-HWA LIENMinistry of Science and Technology
2014廣告圖片視角之說服效果與作用機制NAI-HWA LIENMinistry of Science and Technology
2014廣告圖片視角之說服效果與作用機制-聘用博士後NAI-HWA LIENMinistry of Science and Technology
2013消費者對共同品牌產品之評估:解釋水平理論之觀點NAI-HWA LIENMinistry of Science and Technology
2012消費者對共同品牌產品之評估:解釋水平理論之觀點NAI-HWA LIENMinistry of Science and Technology
2011時間距離對產品屬性偏好和決策信心的影響NAI-HWA LIENMinistry of Science and Technology
2010時間距離對產品屬性偏好和決策信心的影響NAI-HWA LIENMinistry of Education
2010時間距離對產品屬性偏好和決策信心的影響NAI-HWA LIENMinistry of Science and Technology
2009時間距離對前導廣告效果之影響:時間解釋理論之觀點NAI-HWA LIENMinistry of Science and Technology
2008廣告歌曲懷舊程度之廣告效果:廣告執行面、消費者面、產品面因素之干擾作用NAI-HWA LIENMinistry of Science and Technology
2007前導廣告之推出時機與廣告排程效果研究NAI-HWA LIENMinistry of Science and Technology
2006前導廣告之推出時機與廣告排程效果研究NAI-HWA LIENMinistry of Science and Technology
2002網路口耳相傳行為對產品態度形成之影響NAI-HWA LIENMinistry of Science and Technology
2001個人因素在幽默廣告勸服途徑中之角色研究NAI-HWA LIENMinistry of Science and Technology