研究成果

第 1 到 45 筆結果，共 45 筆。

公開日期標題作者來源出版物scopusWOS全文
12019Setting aside mood-biased thoughts and judgements: theory-based bias correctionChien, YW ; Hsiao, CC; Wegener, DT; Petty, REREVISTA DE PSICOLOGIA SOCIAL00
22015Be yourself, image is nothing: bias correction when viewing ads in sequenceYI-WEN CHIEN ; Hsiao C.-C.Social Influence
32014On the Determinant of Extent of Which Bias Correction Is Made: The Mediating Role of Consumers’ Attitudinal ConfidenceHsiao C.; YI-WEN CHIEN Management Theory and Practice Conference 
42014The Moderating Role of Consumer Expertise on Bias CorrectionYI-WEN CHIEN ; Hsiao C.Management Theory and Practice Conference 
52014The Flexible Correction Model: Bias Correction Guided by Naive Theories of BiasYI-WEN CHIEN Social and Personality Psychology Compass 00
62013消費者產品偏誤修正涉入之獨特性: 偏誤認定涉入及修正執行涉入YI-WEN CHIEN 
72013Elaboration and choiceWegener D.T.; YI-WEN CHIEN Journal of Consumer Psychology
82013The Majority/Minority Effect on Product Judgment: Moderation of Involvement and Source Relevance簡怡雯 ; 蕭中強; 邱玉葉臺大管理論叢
92012產品判斷的情緒修正: 享樂型與效用型資訊處理目標對負面情緒修正量之不同影響YI-WEN CHIEN 
102012A Framework for Explaining the Diverse Core Brand Effects on Extension EvaluationsYI-WEN CHIEN ; Hsiao C.Business and Information 2012 Conference 
112012How May Attitude Confidence Influence Correction MagnitudeHsiao C.; YI-WEN CHIEN Business and Information 2012 Conference 
122011解釋母品牌對延伸品牌多重效果之理論架構YI-WEN CHIEN 
132010週邊效果對產品判斷的影響: 近因促發與高頻促發的相對效果YI-WEN CHIEN 
142010Source Effects on Product Judgments: Moderation of Product-Source Positioning and Category RelevanceYI-WEN CHIEN ; Hsiao C.Global Marketing 2010 Conference 
152010Correction for Mood Bias in Product JudgmentsHsiao C.; YI-WEN CHIEN 2010 INFORMS Marketing Science Conference 
162010Category Relevance and Positioning Relevance for Explaining Source Effects on Product JudgmentsYI-WEN CHIEN ; Hsiao C.2010 INFORMS Marketing Science Conference 
172010Bias Removal and Judgmental Recalibration on Contrastive ContextHsiao C.; YI-WEN CHIEN Global Marketing 2010 Conference 
182010A Two-Factor Explanation of Consumers' Self-Activated Bias Correction in Product Judgment蕭中強(Chung-Chiang Hsiao); 簡怡雯(Yi-Wen Chien) ; 梁貫御(Guan-Yu Liang)管理學報00
192010Dimensional range overlap and context effects in consumer judgmentsYI-WEN CHIEN ; Wegener D.T.; Hsiao C.-C.; Petty R.E.Journal of Consumer Research
202008訊息來源可信度之多重角色: 訊息來源與產品種類相關性、訊息來源與產品形象符合程度與消費者涉入程度對品牌態度的影YI-WEN CHIEN 
212008Bias Correction for Contextual Contrast: When the Ad Serves As an Agent of Bias Correction簡怡雯(Yi-Wen Chien) ; 蕭中強(Chung-Chiang Hsiao)行銷科學學報
222007消費者對品牌延伸判斷的偏誤修正: 偏誤知識與動機簡怡雯 
232007訊息來源與產品種類相關性、訊息來源可信度、消費者涉入程度對產品態度之影響簡怡雯(Yi-Wen Chien) ; 蕭中強(Chung-Chiang Hsiao); 邱玉葉(Yu-Yeh Chiu); 盧端雯(Duan-Wen Lu)管理評論00
242006消費者對品牌延伸判斷的偏誤修正: 偏誤知識與動機YI-WEN CHIEN 
252005焦點團體訪談【銷售通路】－產業現況與經營策略分析臺北市:國立臺灣大學工商管理學系; 簡怡雯 ; 張天立; 洪小玲; 劉增祥; 楊榮驊
262005數位典藏焦點團體研究結果報告(Expert)林曼麗; 張重昭; 蕭中強; 傅銘傳; 許素珠; 張家齊; 黃俊堯 ; 李士傑 ; 朱怡潔; 簡怡雯 
272005Effects of Source Credibility on Product Judgments: Multiple Role under Different Involvement LevelsYI-WEN CHIEN 
282005數位典藏應用服務分項計劃-數位典藏網路園區計劃YI-WEN CHIEN 
2920052006年數位典藏國家型科技計畫參加紐約授權展計畫YI-WEN CHIEN 
302005週邊解釋範圍影響產品判斷的誤差方向及程度簡怡雯 
312004Priming Range Effects: Biasing Direction and Degree of Product JudgmentsYI-WEN CHIEN 
322004On the Biasing Judgment of Innovation: Context Effect of Existent BrandHsiao, C.; 簡怡雯(Yi-Wen Chien) Taiwan Academy of Management Journal 00
332004消費者涉入與偏誤的修正臺北市：國立臺灣大學工商管理學系; 簡怡雯 
342003基隆長庚醫院定位規劃與行銷策略YI-WEN CHIEN 
352003Consumer Involvement and Bias CorrectionYI-WEN CHIEN 
362003國立中正文化中心定位策略與行銷策略規劃YI-WEN CHIEN 
372002Dimensional Range Overlap Model for Explanation of Contextual Priming Effects on Product JudgmentsYI-WEN CHIEN 
382002Children’s Education as the Most Important Savings GoalDeVaney S. A.; YI-WEN CHIEN Journal of Family and Consumer Sciences 
392001An Adjusted Ratio Model in Feature-Matching Similarity JudgmentHsiao C.; YI-WEN CHIEN Society for Consumer Psychology 2001 Winter Conference 
402001Correction for Multiple Biasing Factors in Product JudgmentsYI-WEN CHIEN ; Hsiao C.Association for Consumer Research 2000 Annual Conference 
412001Dimensional Range Overlap Model for Explanation of Contextual Priming EffectsYI-WEN CHIEN ; Hsiao C.Association for Consumer Research 2000 Annual Conference 
422001A Model of Savings Behavior and the Amount Saved in Retirement AccountsDeVaney S. A.; YI-WEN CHIEN Journal of Financial Service Professionals 
432001The effects of credit attitude and socioeconomic factors on credit card and installment debtYI-WEN CHIEN ; Devaney S.A.Journal of Consumer Affairs
442000Participation in Retirement Plans: A Comparison of the Self-Employed and Wage and Salary WorkersDeVaney S. A.; YI-WEN CHIEN Compensation and Working Conditions 
451999Participation in Formal Retirement Plans: Self-Employed versus Wage WorkersDeVaney S. A.; YI-WEN CHIEN The Gerontological Society of America 1999 Conference