Results 1-45 of 45 (Search time: 0.01 seconds).

Issue DateTitleAuthor(s)TypescopusWOSFulltext/Archive link
12015Be yourself, image is nothing: bias correction when viewing ads in sequenceChien Y.-W.; Hsiao C.-C.; YI-WEN CHIEN journal article23
22014On the Determinant of Extent of Which Bias Correction Is Made: The Mediating Role of Consumers’ Attitudinal ConfidenceHsiao C.; Chien Y.; YI-WEN CHIEN conference paper
32014The Moderating Role of Consumer Expertise on Bias CorrectionChien Y.; Hsiao C.; YI-WEN CHIEN conference paper
42014The Flexible Correction Model: Bias Correction Guided by Naive Theories of BiasYI-WEN CHIEN; YI-WEN CHIEN journal article00
52013消費者產品偏誤修正涉入之獨特性: 偏誤認定涉入及修正執行涉入Chien Y.; YI-WEN CHIEN book
62013Elaboration and choiceWegener D.T.; Chien Y.-W.; YI-WEN CHIEN journal article88
72013The Majority/Minority Effect on Product Judgment: Moderation of Involvement and Source Relevance簡怡雯(Yi-Wen Chien); 蕭中強(Chung-Chiang Hsiao); 邱玉葉(Yu-Yeh Chiu); YI-WEN CHIEN journal article00
82012產品判斷的情緒修正: 享樂型與效用型資訊處理目標對負面情緒修正量之不同影響Chien Y.; YI-WEN CHIEN book
92012A Framework for Explaining the Diverse Core Brand Effects on Extension EvaluationsChien Y.; Hsiao C.; YI-WEN CHIEN conference paper
102012How May Attitude Confidence Influence Correction MagnitudeHsiao C.; Chien Y.; YI-WEN CHIEN conference paper
112011解釋母品牌對延伸品牌多重效果之理論架構Chien Y.; YI-WEN CHIEN book
122010週邊效果對產品判斷的影響: 近因促發與高頻促發的相對效果Chien Y.; YI-WEN CHIEN book
132010Category Relevance and Positioning Relevance for Explaining Source Effects on Product JudgmentsChien Y.; Hsiao C.; YI-WEN CHIEN conference paper
142010Correction for Mood Bias in Product JudgmentsHsiao C.; Chien Y.; YI-WEN CHIEN conference paper
152010Bias Removal and Judgmental Recalibration on Contrastive ContextHsiao C.; Chien Y.; YI-WEN CHIEN conference paper
162010Source Effects on Product Judgments: Moderation of Product-Source Positioning and Category RelevanceChien Y.; Hsiao C.; YI-WEN CHIEN conference paper
172010Dimensional range overlap and context effects in consumer judgmentsChien Y.-W.; Wegener D.T.; Hsiao C.-C.; Petty R.E.; YI-WEN CHIEN journal article1616
182010A Two-Factor Explanation of Consumers' Self-Activated Bias Correction in Product Judgment蕭中強(Chung-Chiang Hsiao); 簡怡雯(Yi-Wen Chien) ; 梁貫御(Guan-Yu Liang)journal article00
192008訊息來源可信度之多重角色: 訊息來源與產品種類相關性、訊息來源與產品形象符合程度與消費者涉入程度對品牌態度的影Chien Y.; YI-WEN CHIEN book
202008Bias Correction for Contextual Contrast: When the Ad Serves As an Agent of Bias Correction簡怡雯(Yi-Wen Chien) ; 蕭中強(Chung-Chiang Hsiao)journal article
212007消費者對品牌延伸判斷的偏誤修正: 偏誤知識與動機簡怡雯 report
222007訊息來源與產品種類相關性、訊息來源可信度、消費者涉入程度對產品態度之影響簡怡雯(Yi-Wen Chien); 蕭中強(Chung-Chiang Hsiao); 邱玉葉(Yu-Yeh Chiu); 盧端雯(Duan-Wen Lu); YI-WEN CHIEN journal article00
232006消費者對品牌延伸判斷的偏誤修正: 偏誤知識與動機Chien Y.; YI-WEN CHIEN book
242005焦點團體訪談【銷售通路】-產業現況與經營策略分析臺北市:國立臺灣大學工商管理學系; 簡怡雯 ; 張天立; 洪小玲; 劉增祥; 楊榮驊report
252005數位典藏焦點團體研究結果報告(Expert)林曼麗; 張重昭; 蕭中強; 傅銘傳; 許素珠; 張家齊; 黃俊堯 ; 李士傑 ; 朱怡潔; 簡怡雯 report
2620052006年數位典藏國家型科技計畫參加紐約授權展計畫Chien Y.; YI-WEN CHIEN book
272005Effects of Source Credibility on Product Judgments: Multiple Role under Different Involvement LevelsChien Y.; YI-WEN CHIEN book
282005數位典藏應用服務分項計劃-數位典藏網路園區計劃Chien Y.; YI-WEN CHIEN book
292005週邊解釋範圍影響產品判斷的誤差方向及程度簡怡雯 report
302004Priming Range Effects: Biasing Direction and Degree of Product JudgmentsChien Y.; YI-WEN CHIEN book
312004On the Biasing Judgment of Innovation: Context Effect of Existent Brand蕭中強(Chung-Chiang Hsiao); 簡怡雯(Yi-Wen Chien) journal article00
322004消費者涉入與偏誤的修正臺北市:國立臺灣大學工商管理學系; 簡怡雯 report
332003Consumer Involvement and Bias CorrectionChien Y.; YI-WEN CHIEN book
342003國立中正文化中心定位策略與行銷策略規劃Chien Y.; YI-WEN CHIEN book
352003基隆長庚醫院定位規劃與行銷策略Chien Y.; YI-WEN CHIEN book
362002Dimensional Range Overlap Model for Explanation of Contextual Priming Effects on Product JudgmentsChien Y.; YI-WEN CHIEN dissertation
372002Children’s Education as the Most Important Savings GoalDeVaney S. A.; Chien Y.; YI-WEN CHIEN journal article
382001An Adjusted Ratio Model in Feature-Matching Similarity JudgmentHsiao C.; Chien Y.; YI-WEN CHIEN conference paper
392001Correction for Multiple Biasing Factors in Product JudgmentsChien Y.; Hsiao C.; YI-WEN CHIEN conference paper
402001Dimensional Range Overlap Model for Explanation of Contextual Priming EffectsChien Y.; Hsiao C.; YI-WEN CHIEN conference paper
412001The effects of credit attitude and socioeconomic factors on credit card and installment debtChien Y.I.-W.; Devaney S.A.; YI-WEN CHIEN journal article10878
422001A Model of Savings Behavior and the Amount Saved in Retirement AccountsDeVaney S. A.; Chien Y.; YI-WEN CHIEN journal article
432000Participation in Retirement Plans: A Comparison of the Self-Employed and Wage and Salary WorkersDeVaney S. A.; Chien Y.; YI-WEN CHIEN journal article
441999Participation in Formal Retirement Plans: Self-Employed versus Wage WorkersDeVaney S. A.; Chien Y.; YI-WEN CHIEN conference paper
45-Setting aside mood-biased thoughts and judgements: theory-based bias correction / Apartar las opiniones y los pensamientos sesgados por el estado de animo: la correccion del sesgo basada en teoriaHsiao, Chung-Chiang; Wegener, Duane T.; Petty, Richard E.; YI-WEN CHIEN journal article00