第 1 到 41 筆結果,共 41 筆。
公開日期 | 標題 | 作者 | 來源出版物 | scopus | WOS | 全文 | |
---|---|---|---|---|---|---|---|
1 | 2019 | Setting aside mood-biased thoughts and judgements: theory-based bias correction | Chien, YW ; Hsiao, CC; Wegener, DT; Petty, RE | REVISTA DE PSICOLOGIA SOCIAL | 0 | 0 | |
2 | 2015 | Be yourself, image is nothing: bias correction when viewing ads in sequence | Chien Y.-W.; Hsiao C.-C.; YI-WEN CHIEN | Social Influence | 3 | 4 | |
3 | 2014 | On the Determinant of Extent of Which Bias Correction Is Made: The Mediating Role of Consumers’ Attitudinal Confidence | Hsiao C.; Chien Y.; YI-WEN CHIEN | Management Theory and Practice Conference | |||
4 | 2014 | The Moderating Role of Consumer Expertise on Bias Correction | Chien Y.; Hsiao C.; YI-WEN CHIEN | Management Theory and Practice Conference | |||
5 | 2014 | The Flexible Correction Model: Bias Correction Guided by Naive Theories of Bias | YI-WEN CHIEN | Social and Personality Psychology Compass | 0 | 0 | |
6 | 2013 | 消費者產品偏誤修正涉入之獨特性: 偏誤認定涉入及修正執行涉入 | Chien Y.; YI-WEN CHIEN | ||||
7 | 2013 | The Majority/Minority Effect on Product Judgment: Moderation of Involvement and Source Relevance | 簡怡雯(Yi-Wen Chien); 蕭中強(Chung-Chiang Hsiao); 邱玉葉(Yu-Yeh Chiu); YI-WEN CHIEN | 臺大管理論叢 | 0 | 0 | |
8 | 2013 | Elaboration and choice | Wegener D.T.; Chien Y.-W.; YI-WEN CHIEN | Journal of Consumer Psychology | 10 | 11 | |
9 | 2012 | 產品判斷的情緒修正: 享樂型與效用型資訊處理目標對負面情緒修正量之不同影響 | Chien Y.; YI-WEN CHIEN | ||||
10 | 2012 | How May Attitude Confidence Influence Correction Magnitude | Hsiao C.; Chien Y.; YI-WEN CHIEN | Business and Information 2012 Conference | |||
11 | 2012 | A Framework for Explaining the Diverse Core Brand Effects on Extension Evaluations | Chien Y.; Hsiao C.; YI-WEN CHIEN | Business and Information 2012 Conference | |||
12 | 2011 | 解釋母品牌對延伸品牌多重效果之理論架構 | Chien Y.; YI-WEN CHIEN | ||||
13 | 2010 | 週邊效果對產品判斷的影響: 近因促發與高頻促發的相對效果 | Chien Y.; YI-WEN CHIEN | ||||
14 | 2010 | Source Effects on Product Judgments: Moderation of Product-Source Positioning and Category Relevance | Chien Y.; Hsiao C.; YI-WEN CHIEN | Global Marketing 2010 Conference | |||
15 | 2010 | Bias Removal and Judgmental Recalibration on Contrastive Context | Hsiao C.; Chien Y.; YI-WEN CHIEN | Global Marketing 2010 Conference | |||
16 | 2010 | Category Relevance and Positioning Relevance for Explaining Source Effects on Product Judgments | Chien Y.; Hsiao C.; YI-WEN CHIEN | 2010 INFORMS Marketing Science Conference | |||
17 | 2010 | Correction for Mood Bias in Product Judgments | Hsiao C.; Chien Y.; YI-WEN CHIEN | 2010 INFORMS Marketing Science Conference | |||
18 | 2010 | A Two-Factor Explanation of Consumers' Self-Activated Bias Correction in Product Judgment | 蕭中強(Chung-Chiang Hsiao); 簡怡雯(Yi-Wen Chien) ; 梁貫御(Guan-Yu Liang) | 管理學報 | 0 | 0 | |
19 | 2010 | Dimensional range overlap and context effects in consumer judgments | Chien Y.-W.; Wegener D.T.; Hsiao C.-C.; Petty R.E.; YI-WEN CHIEN | Journal of Consumer Research | 20 | 19 | |
20 | 2008 | 訊息來源可信度之多重角色: 訊息來源與產品種類相關性、訊息來源與產品形象符合程度與消費者涉入程度對品牌態度的影 | Chien Y.; YI-WEN CHIEN | ||||
21 | 2008 | Bias Correction for Contextual Contrast: When the Ad Serves As an Agent of Bias Correction | 簡怡雯(Yi-Wen Chien) ; 蕭中強(Chung-Chiang Hsiao) | 行銷科學學報 | |||
22 | 2007 | 消費者對品牌延伸判斷的偏誤修正: 偏誤知識與動機 | 簡怡雯 | ||||
23 | 2007 | 訊息來源與產品種類相關性、訊息來源可信度、消費者涉入程度對產品態度之影響 | 簡怡雯(Yi-Wen Chien) ; 蕭中強(Chung-Chiang Hsiao); 邱玉葉(Yu-Yeh Chiu); 盧端雯(Duan-Wen Lu) | 管理評論 | 0 | 0 | |
24 | 2006 | 消費者對品牌延伸判斷的偏誤修正: 偏誤知識與動機 | Chien Y.; YI-WEN CHIEN | ||||
25 | 2005 | 數位典藏應用服務分項計劃-數位典藏網路園區計劃 | Chien Y.; YI-WEN CHIEN | ||||
26 | 2005 | Effects of Source Credibility on Product Judgments: Multiple Role under Different Involvement Levels | Chien Y.; YI-WEN CHIEN | ||||
27 | 2005 | 2006年數位典藏國家型科技計畫參加紐約授權展計畫 | Chien Y.; YI-WEN CHIEN | ||||
28 | 2004 | Priming Range Effects: Biasing Direction and Degree of Product Judgments | Chien Y.; YI-WEN CHIEN | ||||
29 | 2004 | 消費者涉入與偏誤的修正 | 臺北市:國立臺灣大學工商管理學系; 簡怡雯 | ||||
30 | 2003 | Consumer Involvement and Bias Correction | Chien Y.; YI-WEN CHIEN | ||||
31 | 2003 | 國立中正文化中心定位策略與行銷策略規劃 | Chien Y.; YI-WEN CHIEN | ||||
32 | 2003 | 基隆長庚醫院定位規劃與行銷策略 | Chien Y.; YI-WEN CHIEN | ||||
33 | 2002 | Dimensional Range Overlap Model for Explanation of Contextual Priming Effects on Product Judgments | Chien Y.; YI-WEN CHIEN | ||||
34 | 2002 | Children’s Education as the Most Important Savings Goal | DeVaney S. A.; Chien Y.; YI-WEN CHIEN | Journal of Family and Consumer Sciences | |||
35 | 2001 | An Adjusted Ratio Model in Feature-Matching Similarity Judgment | Hsiao C.; Chien Y.; YI-WEN CHIEN | Society for Consumer Psychology 2001 Winter Conference | |||
36 | 2001 | Correction for Multiple Biasing Factors in Product Judgments | Chien Y.; Hsiao C.; YI-WEN CHIEN | Association for Consumer Research 2000 Annual Conference | |||
37 | 2001 | Dimensional Range Overlap Model for Explanation of Contextual Priming Effects | Chien Y.; Hsiao C.; YI-WEN CHIEN | Association for Consumer Research 2000 Annual Conference | |||
38 | 2001 | The effects of credit attitude and socioeconomic factors on credit card and installment debt | Chien Y.I.-W.; Devaney S.A.; YI-WEN CHIEN | Journal of Consumer Affairs | 137 | 98 | |
39 | 2001 | A Model of Savings Behavior and the Amount Saved in Retirement Accounts | DeVaney S. A.; Chien Y.; YI-WEN CHIEN | Journal of Financial Service Professionals | |||
40 | 2000 | Participation in Retirement Plans: A Comparison of the Self-Employed and Wage and Salary Workers | DeVaney S. A.; Chien Y.; YI-WEN CHIEN | Compensation and Working Conditions | |||
41 | 1999 | Participation in Formal Retirement Plans: Self-Employed versus Wage Workers | DeVaney S. A.; Chien Y.; YI-WEN CHIEN | The Gerontological Society of America 1999 Conference |