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.National Taiwan University / 國立臺灣大學
Project / 研究計畫
驚喜和不確定性的消費者心理學:真實市場實驗及其生理機制的對應
驚喜和不確定性的消費者心理學:真實市場實驗及其生理機制的對應
Details
Primary Data
Project title
驚喜和不確定性的消費者心理學:真實市場實驗及其生理機制的對應
Internal ID
108-2410-H-002-234-MY2
Principal Investigator
YU-PING CHEN
Start Date
August 1, 2020
End Date
July 31, 2021
Organizations
International Business
Partner Organizations
National Science and Technology Council