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.National Taiwan University / 國立臺灣大學
Project / 研究計畫
全國性品牌與私有品牌訂價策略之研究
全國性品牌與私有品牌訂價策略之研究
Details
Primary Data
Project title
全國性品牌與私有品牌訂價策略之研究
Internal ID
98-2410-H-002-007-
Principal Investigator
CHIA-WEI KUO
Start Date
August 1, 2009
End Date
July 31, 2010
Partner Organizations
National Science and Technology Council
Description
Keywords
全國性品牌
品牌競爭
供應鏈
訂價
自有品牌
National brand
Brand competition
Supply chain
Pricing
Store brand